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Happydemics Help Center
  • Introduction
    • Welcome đź‘‹
    • Glossary
  • Methodology
    • Brand lifts by Happydemics
    • Happydemics' respondents
    • The benefits of our approach
    • Media, formats and targeting strategies
  • Broadcasting countries
  • Feasibility
    • Can I run a multi language Brand Lift?
    • Can I run a Brand Lift in multiple countries?
    • Can I add multiple creatives in the same Brand Lift ?
    • Can I set up a Multi-platform campaign ?
    • Can I update or delete my Brand Lift ?
    • I don’t have 100k unique users, what can I do ?
  • Launch
    • Shortlist of needed elements
    • Before the set up
    • The set-up
    • Survey customisation
    • Exposure data
  • Analysis
    • Methodology and basic rules
      • Methodology and terminology
      • Do I have enough respondents?
      • Are my results representative?
      • Why express uplifts in points rather than percentages?
    • Brand lift results
    • Brand lift report
    • Analytics
  • PREDICT
    • Predict
  • Account management
    • Settings
    • Consumption
  • Security and confidentiality
    • Security
    • Confidentiality
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  1. Analysis

Methodology and basic rules

Methodology and terminologychevron-rightDo I have enough respondents?chevron-rightAre my results representative?chevron-rightWhy express uplifts in points rather than percentages?chevron-right
PreviousCan I run a Brand Lift without a pixel or data exposure ?chevron-leftNextMethodology and terminologychevron-right