How to optimize my KPIs?

For each KPI in your report, you’ll find optimization tips aimed at improving performance for future campaigns. Get even more precise with AI-powered optimization tips to take your analysis to the next level. These recommendations adapt to your campaign's performance and provide contextual insights to optimize results. Enable them with a simple toggle or stick with the default recommendations.

These tips can be added as comments to the report and tailored to specific campaign scenarios.

You can also find all the optimization tips in our KPI Hub, our interactive reference for every KPI used in our ad recall brand lifts: what each one means, how it is calculated, what it correlates with, and how to optimise it. Filter by media channel to surface recommendations tailored to your campaign context.