> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/analysis/brand-lift-report/how-to-optimize-my-kpis.md).

# How to optimize my KPIs?

For each KPI in your report, you’ll find optimization tips aimed at improving performance for future campaigns. Get even more precise with AI-powered optimization tips to take your analysis to the next level. These recommendations adapt to your campaign's performance and provide contextual insights to optimize results. Enable them with a simple toggle or stick with the default recommendations.

These tips can be added as comments to the report and tailored to specific campaign scenarios.\
\
You can also find all the optimization tips in this document. For each indicator, each slide tells you:

<figure><img src="/files/1QKGrYQbyo9PzdYqPOsu" alt=""><figcaption></figcaption></figure>

* Its purpose and interest;
* Some key information about it;
* Different ways to optimize it.

{% file src="/files/Sbsg0UUmK3bS57dFdS0A" %}


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