# How to optimize my KPIs?

For each KPI in your report, you’ll find optimization tips aimed at improving performance for future campaigns. Get even more precise with AI-powered optimization tips to take your analysis to the next level. These recommendations adapt to your campaign's performance and provide contextual insights to optimize results. Enable them with a simple toggle or stick with the default recommendations.

These tips can be added as comments to the report and tailored to specific campaign scenarios.\
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You can also find all the optimization tips in this document. For each indicator, each slide tells you:

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* Its purpose and interest;
* Some key information about it;
* Different ways to optimize it.

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