> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/analysis/brand-lift-report/how-to-optimize-my-kpis.md).

# How to optimize my KPIs?

For each KPI in your report, you’ll find optimization tips aimed at improving performance for future campaigns. Get even more precise with AI-powered optimization tips to take your analysis to the next level. These recommendations adapt to your campaign's performance and provide contextual insights to optimize results. Enable them with a simple toggle or stick with the default recommendations.

These tips can be added as comments to the report and tailored to specific campaign scenarios.<br>

<figure><img src="/files/1QKGrYQbyo9PzdYqPOsu" alt=""><figcaption></figcaption></figure>

You can also find all the optimization tips in our [**KPI Hub**](https://guide.happydemics.com/kpi)**,** our interactive reference for every KPI used in our ad recall brand lifts: what each one means, how it is calculated, what it correlates with, and how to optimise it. Filter by media channel to surface recommendations tailored to your campaign context.