> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/analysis/brand-lift-report/how-to-understand-my-report.md).

# How to understand my report?

{% embed url="<https://youtu.be/LXHAnUn8_SI>" %}
