> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/analysis/brand-lift-results.md).

# Brand lift results

- [How to read Brand lift results?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-brand-lift-results.md)
- [How to analyze multichannel Brand lift?](https://support.happydemics.com/analysis/brand-lift-results/how-to-analyze-multichannel-brand-lift.md)
- [How is my KPI calculated?](https://support.happydemics.com/analysis/brand-lift-results/how-is-my-kpi-calculated.md)
- [How to read benchmark results?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-benchmark-results.md)
- [What is the Impact Score and How to Analyze It?](https://support.happydemics.com/analysis/brand-lift-results/what-is-the-impact-score-and-how-to-analyze-it.md): Each of your brand lift studies contains an Impact Score, summarizing your campaign performance in one number. Here is everything you need to know about this Happydemics proprietary metric!
- [In short - What is the Impact Score ?](https://support.happydemics.com/analysis/brand-lift-results/what-is-the-impact-score-and-how-to-analyze-it/in-short-what-is-the-impact-score.md): How to understand the impact score ?
- [What is the CPLU and How to Analyze It?](https://support.happydemics.com/analysis/brand-lift-results/what-is-the-cplu-and-how-to-analyze-it.md): If you provide your campaign budget and reach data, and select the right KPIs in your brand lift study, we can estimate a Cost Per Lifted User (CPLU). Here's everything you need to know about this val
- [How to read the Audience graph ?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-the-audience-graph.md): Here is how to read the Audience graph in the Results tab.
- [Reading your Brand Lift results by Exposure Frequency](https://support.happydemics.com/analysis/brand-lift-results/reading-your-brand-lift-results-by-exposure-frequency.md)
- [How to compare and filter sub-target results?](https://support.happydemics.com/analysis/brand-lift-results/how-to-compare-and-filter-sub-target-results.md)
- [How are KPIs categorized?](https://support.happydemics.com/analysis/brand-lift-results/how-are-kpis-categorized.md)
- [Overview : AI-generated Summary](https://support.happydemics.com/analysis/brand-lift-results/overview-ai-generated-summary.md)
- [What is adjustment weight ?](https://support.happydemics.com/analysis/brand-lift-results/what-is-adjustment-weight.md): Understand adjustment weight in the raw data file.