Happydemics Help Center
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Happydemics Help Center
  • Introduction
    • Welcome 👋
    • Glossary
  • Methodology
    • Brand lifts by Happydemics
    • Happydemics' respondents
    • The benefits of our approach
    • Media, formats and targeting strategies
  • Broadcasting countries
  • Where can I find examples of surveys, results, and reports?
  • Feasibility
    • Can I run a multi language Brand Lift?
    • Can I run a Brand Lift in multiple countries?
    • Can I add multiple creatives in the same Brand Lift ?
    • Can I set up a Multi-platform campaign ?
    • Can I update or delete my Brand Lift ?
    • I don’t have 100k unique users, what can I do ?
  • Launch
    • Shortlist of needed elements
    • Before the set up
    • The set-up
    • Survey customisation
    • Exposure data
  • Answers collection is slow, is something wrong ?
  • Analysis
    • Methodology and basic rules
    • Brand lift results
      • How to read Brand lift results?
      • How to analyze multichannel Brand lift?
      • How is my KPI calculated?
      • How to read benchmark results?
      • What is the Impact Score and How to Analyze It?
      • What is the CPLU and How to Analyze It?
      • How to read the Audience graph ?
      • How to compare and filter sub-target results?
      • How are KPIs categorized?
      • Overview : AI-generated Summary
      • What is adjustment weight ?
    • Brand lift report
    • Analytics
  • PREDICT
    • Predict
  • Account management
    • Settings
    • Consumption
  • Security and confidentiality
    • Security
    • Confidentiality
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  1. Analysis

Brand lift results

How to read Brand lift results?chevron-rightHow to analyze multichannel Brand lift?chevron-rightHow is my KPI calculated?chevron-rightHow to read benchmark results?chevron-rightWhat is the Impact Score and How to Analyze It?chevron-rightWhat is the CPLU and How to Analyze It?chevron-rightHow to read the Audience graph ?chevron-rightHow to compare and filter sub-target results?chevron-rightHow are KPIs categorized?chevron-rightOverview : AI-generated Summarychevron-rightWhat is adjustment weight ?chevron-right
PreviousWhy express uplifts in points rather than percentages?chevron-leftNextHow to read Brand lift results?chevron-right