The Impact Score is an overall rating from 0 to 100 that summarizes the performance of an advertising campaign. It is a simple yet powerful tool to quickly see if your campaign was effective and how it compares to other similar campaigns. Its goal is to help you make decisions and optimize your future campaigns.
What is it for ?
Campaign Summary: It’s the average performance of all your KPIs vs a benchmark.
Easy Comparison: It allows you to compare different campaigns, regardless of the media or objectives used.
Positioning: It shows where your campaign stands compared to others in your industry.
Decision-Making: It simplifies the choices needed to improve your future campaigns.
How to interpret it ?
0-25: Very poor performance.
25-45: Below average.
45-55: Average performance (within the norm).
55-75: Good performance.
75-100: Exceptional performance.
The score reflects relative performance compared to the selected benchmark and can change if the benchmark criteria are modified.
