# How to download my Brand lift results ?

### The report

You can download your Brand Lift reports in **PDF format**. If you have a "multi" Brand lift, you can download each report separately, as well as the global one.

{% hint style="info" %}
Don’t forget to [customize your report](/analysis/brand-lift-report/how-do-i-customize-my-report.md) before downloading it.
{% endhint %}

<figure><img src="/files/ZB4Vqg4AXh8qZm3ygEqk" alt=""><figcaption></figcaption></figure>

### &#x20;The raw data&#x20;

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For each Brand Lift, you have the option to download the **raw results**.

<figure><img src="/files/0HtRPqJnZBx5NFwlbh0y" alt=""><figcaption></figcaption></figure>

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In this Excel file, you’ll find:

* Answers from each respondent for each question/KPI
* [The adjustment weight](/analysis/brand-lift-results/what-is-adjustment-weight.md) for each answer
* The user ID
* The Area

<figure><img src="/files/VW7R1NRKc2Ie3lJ7tmJc" alt=""><figcaption></figcaption></figure>

### &#x20;Graphs and results&#x20;

You can independently **download the audience graph and each KPI results** in .png format from the Results tab.<br>

<figure><img src="/files/IOGgXrb2QTaMbkCKce9F" alt=""><figcaption></figcaption></figure>

👋 If you don't find your answer, feel free to reach out to **<support@happydemics.com>** for further consideration !

#### 🚀 Related articles

* [How to read Brand lift results?](/analysis/brand-lift-results/how-to-read-brand-lift-results.md)
* [How to read the Audience graph ?](/analysis/brand-lift-results/how-to-read-the-audience-graph.md)
* [How to share my report?](/analysis/brand-lift-report/how-to-share-my-report.md)


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