# How to download my Brand lift results ?

### The report

You can download your Brand Lift reports in **PDF format**. If you have a "multi" Brand lift, you can download each report separately, as well as the global one.

{% hint style="info" %}
Don’t forget to [customize your report](https://support.happydemics.com/analysis/brand-lift-report/how-do-i-customize-my-report) before downloading it.
{% endhint %}

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FNMQOkLUDZRWfI6SFNyX5%2Funknown.png?alt=media&#x26;token=fa745fef-4429-44d5-9d6a-6015d2ec247c" alt=""><figcaption></figcaption></figure>

### &#x20;The raw data&#x20;

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For each Brand Lift, you have the option to download the **raw results**.

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FCKdD5NJxgaCvsrZAnQMH%2Funknown.png?alt=media&#x26;token=d99fb0fa-e1a6-4abf-a630-c6e28a910de1" alt=""><figcaption></figcaption></figure>

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In this Excel file, you’ll find:

* Answers from each respondent for each question/KPI
* [The adjustment weight](https://support.happydemics.com/analysis/brand-lift-results/what-is-adjustment-weight) for each answer
* The user ID
* The Area

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FzV36oj2eJ1SWe7VwGlq8%2Funknown.png?alt=media&#x26;token=d021fcce-629e-4919-b900-5d0f1b89d90b" alt=""><figcaption></figcaption></figure>

### &#x20;Graphs and results&#x20;

You can independently **download the audience graph and each KPI results** in .png format from the Results tab.<br>

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FM0B0FPrAjjze7ESRasPv%2Funknown.png?alt=media&#x26;token=fd2e63b2-4c7f-408c-9f28-a98becd514cc" alt=""><figcaption></figcaption></figure>

👋 If you don't find your answer, feel free to reach out to **<support@happydemics.com>** for further consideration !

#### 🚀 Related articles

* [How to read Brand lift results?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-brand-lift-results)
* [How to read the Audience graph ?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-the-audience-graph)
* [How to share my report?](https://support.happydemics.com/analysis/brand-lift-report/how-to-share-my-report)