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  • Introduction
    • Welcome đź‘‹
    • Glossary
  • Methodology
    • Brand lifts by Happydemicschevron-right
    • Happydemics' respondentschevron-right
    • The benefits of our approach
    • Media, formats and targeting strategieschevron-right
  • Broadcasting countrieschevron-right
  • Feasibility
    • Can I run a multi language Brand Lift?
    • Can I run a Brand Lift in multiple countries?
    • Can I add multiple creatives in the same Brand Lift ?
    • Can I set up a Multi-platform campaign ?
    • Can I update or delete my Brand Lift ?
    • I don’t have 100k unique users, what can I do ?
  • Launch
    • TL;DR - Shortlist of needed elements
    • Before the set upchevron-right
    • The set-upchevron-right
    • Survey customisationchevron-right
    • Exposure datachevron-right
  • Analysis
    • Methodology and basic ruleschevron-right
      • Methodology and terminology
      • Do I have enough respondents?
      • Are my results representative?
      • Why express uplifts in points rather than percentages?
    • Brand lift resultschevron-right
    • Brand lift reportchevron-right
    • Analytics
  • PREDICT
    • Predict
  • Account management
    • Settingschevron-right
    • Consumptionchevron-right
  • Security and confidentiality
    • Securitychevron-right
    • Confidentialitychevron-right
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  1. Analysis

Methodology and basic rules

Methodology and terminologychevron-rightDo I have enough respondents?chevron-rightAre my results representative?chevron-rightWhy express uplifts in points rather than percentages?chevron-right
PreviousCan I run a Brand Lift without a pixel or data exposure ?chevron-leftNextMethodology and terminologychevron-right