What is a POI file?
A POIs (Point of Interest) file is a list of the GPS coordinates of locations where your ad campaign will be displayed. It's a CSV file in the "Configuration" section of your ad campaign.
When should you provide a POIs file?
A POIs file is only required if you use OOH or DOOH media (outdoor ads displayed on the street or digital screens).
How to upload your POI file?
To provide a POI file, simply import the CSV file on the Happydemics platform, by clicking on "Upload" as show below:
⚠️ Note: This upload section is only available once the Brand Lift information has been approved, in the "Summary" page. You can still edit this information up to 24 hours before the results are collected.