How does in-flight work?
In-flight mode allows you to act while the campaign is running thanks to live results and early insights.
Requirements
To activate In-flight mode, the campaign must meet the following condition:
The campaign must start the day you're doing the setup or in the future, and last a minimum of 10 days.
The campaign must last a maximum of 90 days.
In-flight mode cannot be enabled if:
The campaign has already ended
The campaign has already started, even a few days ago
It is a ID batch upload campaign
How it works
After setting up your KPIs, targeting and media channels, select “In-flight” in the Collection tab. Set up your Brand lift and submit it. Data is collected continuously from exposed audiences (fresh daily basins) and insights are delivered throughout the campaign, from the moment we reach 150 respondents (max 30% of campaign duration).
For single-channel campaigns a boost collection of 1000 respondents mandatory
For multi-channel campaigns, a boost collection of 1000 respondents is recommended
Respondent collection
Respondents are collected on a daily basis, according to a consistent quota calculated as follows:
Daily quota = Total number of respondents required ÷ Number of campaign days
Example : The campaign lasts 40 days and the Brand lift requires 1000 respondents :
1000 ÷ 40 = 25 respondents per day.
Rules :
If there are less respondents than the daily quota, the missing respondents will be distributed across the remaining days
There can’t be more respondents per day than the daily quota.
Exposure pools
When retargeting is used, respondents are selected from a pool of people who have been recently exposed to the campaign.
Sample adjustment
From the beginning of the collection process, our quota and adjustment system is applied daily to ensure that the control group (non-recallers) remains representative of the recall group based on gender and age criteria.
This rebalancing continuously adjusts as new respondents are collected. As a result, the results displayed each day are calculated using adjusted respondents.
👋 If you don't find your answer, feel free to reach out to support@happydemics.com for further consideration !
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