In-flight analysis
The results displayed each day reflect the aggregation of all respondents collected since the start of the campaign — not just those collected on that specific day.
Display thresholds
Fewer than 150 respondents
A message displays the estimated date when the first results will be available
From 150 respondents
Initial results become visible and are continuously updated
Time comparison (Trends)
KPIs results are compared over time using a consistent methodology:
Each day is compared to a previous day where the sample included at least 50 fewer respondents. Hover over the last day to get your current trend. This ensures a robust and meaningful basis for measuring evolution.
To correctly interpret trends, keep the following in mind:
Focus on overall direction, not daily variations Day-to-day changes may occur due to sample size fluctuations
Wait for sufficient data volume Trends become more reliable as more respondents are collected
Use trends to detect signals, not final conclusions In-flight results are directional and should be confirmed with final results
Look for consistent patterns Repeated increases or decreases over several days are more meaningful than isolated changes.
Results
KPI results in the Results tab are dynamically updated based on all respondents collected to date. It enables day-by-day performance comparison between the ad recall group vs the control group.
KPIs vs Benchmark
A line chart displays KPI evolution compared to a selected benchmark in the Overview tab. The chart updates progressively as new respondents are collected. It enables day-by-day performance comparison against the benchmark
💡You can also:
Display the results in line or bar charts in the Overview, Results and Benchmark tabs
Zoom to better see the results in the Results tab > Questions & answers
Download graphs in .png
Impact Score
The Impact Score is dynamically calculated based on all respondents collected to date.
It is continuously updated as new data is collected.
Cost Per Lifted User (CPLU)
⚠️ CPLU is not available during the campaign.
The CPLU is calculated only after the campaign ends.
This is because key inputs such as media spend and reach cannot be measured reliably on a daily basis. As a result, the calculation can only be finalized once the campaign is complete.
Results & report
The results and report will be available once the campaign is over and once the Brand lift reaches the number of respondents. Once it’s completed, KPIs evolution will still be available for you to analyze afterwards.
👋 If you don't find your answer, feel free to reach out to support@happydemics.com for further consideration !
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