What is in-flight mode?
Overview
In-flight mode allows you to monitor and optimize your campaign while it is running.
You can access live results on your brand KPIs, compare performance across creatives, channels, audiences and make adjustments before the campaign ends.
Once the campaign is completed, a consolidated report brings together all results in one place.
Requirements
To activate In-flight mode, the campaign must meet the following condition:
The campaign must start the day you're doing the setup or in the future, and last a minimum of 10 days.
In-flight Mode cannot be enabled if:
The campaign has already ended
The campaign has already started, even a few days ago
The campaign lasts over 90 days.
What you can monitor
With In-flight mode, you can track Brand lift performance indicators on a daily basis, including:
Delivery performance indicators (such as Ad Recall)
Creative diagnostics (such as Interest, Likeability, Clarity)
Brand impact KPIs (such as Brand Image, Consideration, Purchase Intent)
In total, the platform allows you to monitor 20+ brand KPIs throughout the campaign.
Results are updated progressively as new respondents are collected.
What you can analyze
In-flight mode allows you to compare performance across multiple campaign dimensions:
Channels — identify which media channels drive the strongest impact
Creatives — compare different creatives within the same campaign
Audiences — evaluate performance across audience segments
This makes it possible to identify early performance signals and optimize before the campaign ends.
Typical use cases
In-flight mode is particularly useful for:
Multi-channel campaigns Compare performance across multiple media channels to identify the most effective ones.
Multi-creative campaigns Measure how different creatives perform and identify the most impactful assets.
Multi-target campaigns Evaluate performance across audience segments and detect underperforming targets.
Single-channel campaigns Track performance and creative impact, with early insights even if adjustments are limited.
Offline campaigns Monitor brand impact and get early visibility, even without live optimizations.
Why use In-flight mode
Traditional Brand lift studies provide results after the campaign ends.
In-flight mode enables advertisers to track campaign impact continuously, helping them:
Monitor campaign performance trends
Identify strong or weak media components
Understand performance differences across audiences or creatives
Prepare post-campaign optimization strategies
The difference between In-flight mode and Post- Campaign
The main difference resides in the timing :
With Post-campaign, you optimize your future campaigns.
With In-flight mode, you can act while the campaign is running and use the final results to optimize your future campaigns
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