Happydemics Help Center
  • Introduction
    • Welcome đź‘‹
    • Glossary
  • Methodology
    • Brand lifts by Happydemics
      • Overview
      • Why do we prioritize ad recall?
      • The use of exposure data
    • Happydemics' respondents
      • Who are our respondents?
      • Audience retargeting
      • Where do we broadcast our questionnaires?
      • Respondents quality
    • The benefits of our approach
    • Media, formats and targeting strategies
      • Media Channels and formats
        • Display
        • Online video (OLV)
        • Digital audio
        • DOOH
        • Connected TV
        • Social Ads
        • In-game
        • TV
        • Radio
        • OOH
        • Cinema
        • Press
        • Influence
      • Targeting strategies
  • Broadcasting countries
  • Launch
    • Before the set up
      • What do I need to launch a Brand lift?
      • When to schedule my Brand lift?
      • How to prepare my creative(s)?
        • Media Insertion Standards
        • Creative contextualisation
        • How to manage a campaign with multiple creatives?
    • The set-up
      • How to set up a brand lift?
      • How to choose the right questionnaire and KPIs?
      • Which Happydemics template should I choose?
      • How to launch a brand lift with a custom KPIs combination?
      • How to create a "multi" brand lift
      • How to manage a multilingual campaign?
    • Survey customisation
      • How to add KPIs?
      • How to customise the Consideration and Purchase intent KPIs?
      • How to add a profiling question?
      • How to add an audience boost?
    • Exposure data
      • When and why do we use exposure data?
      • How to add my exposure data?
        • Pixel retargeting
          • How do I check if my retargeting pixel is embedded correctly?
        • Id Batch
        • POI (lat/long)
        • Broadcasting framework
  • Analysis
    • Methodology and basic rules
      • Methodology and terminology
      • Do I have enough respondents?
      • Are my results representative?
      • Why express uplifts in points rather than percentages?
    • Brand lift results
      • How to read Brand lift results?
      • How to analyze multichannel Brand lift?
      • How is my KPI calculated?
      • How to read benchmark results?
      • How to understand Impact score?
      • How to understand the Cost per lifted user?
      • How to compare and filter sub-target results?
      • How are KPIs categorized?
    • Brand lift report
      • How to optimize my KPIs?
      • How do I customize my report?
      • How to share my report?
      • How to understand my report?
    • Analytics
  • Account management
    • Settings
      • How to manage my account?
      • Organization access management
    • Consumption
      • How to track my measurement use?
      • How to get more measurements?
  • Security and confidentiality
    • Security
      • How does Happydemics protect my data?
    • Confidentiality
      • Where can I find Happydemics’ privacy policy?
      • How does Happydemics comply with the GDPR?
      • What data does Happydemics collect?
      • How to delete your personal data from Happydemics?
      • How to delete your organization and its data from Happydemics?
      • How to remove a member from your organization and their personal data?
      • How to delete measurements and their data?
      • How can I contact Happydemics if I have questions about my data?
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