TL;DR - Shortlist of needed elements

Here are, in short, elements you need to run a Brand Lift.

The following elements are the only mandatory requirements to prepare in order to run a Brand Lift on Happydemics platform.

  1. Your campaign goal → what do you want to achieve with your measurement ?

  2. The broadcasting country → you need to select one country and can specify cities and regions for it (100 000 inhabitants minimum)

  3. The main competitors (7 maximum)

  4. The Media channels on which your campaign will be broadcasted on and which you'd like to measure

  5. Your campaign start and end dates (3 months long maximum)

  6. Your creative

  7. Exposure data (not mandatory)

  8. Campaign reach (100 000 unique users impressions minimum)

Requirements for data exposure methods

  • Pixel : 100 000 unique users minimum

  • POI : 10 POI minimum

  • Audience sharing : 100 000 unique IP addresses, IDFAs or GAIDs

👋 If you don't find your answer, feel free to reach out to [email protected] for further consideration !

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