Can I launch a brand lift if my campaign is over?
Great question !
Yes, it’s possible to launch a Brand Lift even if your campaign is already over. However, there are a few guidelines to follow.
Ideally, you should launch your Brand Lift once your campaign reaches around 70% completion. But sometimes, you might receive a late request to run a Brand Lift. In that case, we can still proceed, but keep in mind that:
We recommend not launching a Brand Lift if the campaign ended more than one month ago. Beyond that, ad recall tends to be too diluted to generate meaningful insights.
As always, you need to have reached 100,000 unique impressions to run the Brand Lift.
It will take longer to collect responses and to obtain a full report.
And that’s it! 👋 If you don't find your answer, feel free to reach out to [email protected] for further consideration !
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