# How to prepare my creative(s)?

Because our methodology focuses on ad recall, every brand lift you launch with Happydemics requires a creative asset. This creative is shown to respondents as part of the contextualized ad recall question, making it an essential part of the survey experience.

<figure><img src="/files/vrRdv0Qg0gLjP59L8SLP" alt=""><figcaption></figcaption></figure>

Preparing and submitting the right creative is a crucial step, so it’s important to give it special attention.\
This section of the Help Center is here to guide you through the process and help ensure your creative asset is set up for success.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://support.happydemics.com/launch/before-the-set-up/how-to-prepare-my-creative-s.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.