> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/launch/before-the-set-up/how-to-prepare-my-creative-s.md).
# How to prepare my creative(s)?
Because our methodology focuses on ad recall, every brand lift you launch with Happydemics requires a creative asset. This creative is shown to respondents as part of the contextualized ad recall question, making it an essential part of the survey experience.
Preparing and submitting the right creative is a crucial step, so it’s important to give it special attention.\
This section of the Help Center is here to guide you through the process and help ensure your creative asset is set up for success.
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