KPI question list per template

All the question related to our KPIs

Would you like to know exactly which questions are asked to respondents in our template? You’ll find the full list below:

Funnel Overview

Ad Recall	Do you remember seeing this ad?
Interest	To what extent are you interested in this ad?
Attribution	In your opinion, this ad is for:
Brand Image	This is an advertisement for %brand%. What image does it give you of %brand%?
Consideration	In the future, would you consider %brand%?

Sales Generation

Ad Recall	Do you remember seeing this ad?
Interest	To what extent are you interested in this ad?
Attribution	In your opinion, this ad is for:
Consideration	In the future, would you consider %brand%?
Purchase Intereste	Do you intend to buy a product or a service from %brand% these days?

Brand Visibility

Preference	Which of these brands do you prefer?
Ad Recall	Do you remember seeing this ad?
Attribution	In your opinion, this ad is for:
Brand Familiarity	How familiar are you with %brand%?
Consideration	In the future, would you consider %brand%?

Brand Perception

Ad Recall	Do you remember seeing this ad?
Ad Likeability	Would you say you like this ad?
Attribution	In your opinion, this ad is for:
Brand Image	This is an advertisement for %brand%. What image does it give you of %brand%?
Specific Brand Image	This is an advertisement for %brand%. What image does it give you of %brand%?

Creative Effectiveness

Ad Recall	Do you remember seeing this ad?
Ad Likeability	Would you say you like this ad?
Ad Perception	In your opinion, this ad is:
Ad clarity	Do you find this advertisement clear and understandable?
Attribution	In your opinion, this ad is for:

Message Relevance

Ad Recall	Do you remember seeing this ad?
Interest	To what extent are you interested in this ad?
Clarity	Do you find this advertisement clear and understandable?
Specific Brand Image	This is an advertisement for %brand%. What image does it give you of %brand%?
Brand Familiarity	How familiar are you with %brand%?

Drive To Store

POS Awareness	Which of the following stores are located at a suitable distance from your home?
Ad Recall	Do you remember seeing this ad?
Attribution	In your opinion, this ad is for:
Consideration	In the future, would you consider %brand%?
POS Intent	Have you visited or do you intend to visit %brand% to purchase a product?

Audience Attention

Ad Recall	Do you remember seeing this ad?
Ad Format Perception	In your opinion, this ad format is:
Clarity	Do you find this advertisement clear and understandable?
Attribution	In your opinion, this ad is for:
Purchase Intent	Do you intend to buy a product or a service from %brand% these days?

👋 Still have questions? Feel free to reach out to us at [email protected] — we’ll be happy to help!

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