POI (lat/long)
What is a POI list ?
A POI (Point of Interest) file is a list of the GPS coordinates of locations where your ad campaign is being displayed.
How do we find respondents?
We broadcast the questionnaires around these locations, starting with a radius of 100 meters around each POI. We target users connected to the Internet who have passed near these places. This is considered a probable exposure.
The ad recall question will help filter the respondents to retain the 250 ad recallers who meet our quality protocol.
When can I provide a POI list ?
Uploading a POI file is only possible if you use OOH or DOOH media (outdoor ads displayed on the street or digital screens). Please upload your file before answers collection starts.
This upload section is only available once the Brand Lift has been setup and submitted in the Overview page. You can still edit this information up to 24 hours before answers collection.
How many POIs do I need for my Brand Lift ?
The minimum requirement is 10 POIs per measurement.
How to upload the POI list ?
After submitting your Brand Lift, click on the Exposure data tab
Download the example file
Fill it in with your campaign's GPS coordinates of locations
Upload the POI list - allowed formats are : .csv or .xlsx
Please note that :
The columns titles in the example file should not be modified.
For .xlsx format : Latitude has to be in column A and Longitude has to be in column B and Lat/longs format have to be dot separated and not comma separated. Exemple : 48.870902 (and not 48,870902).
For .csv format (example file):Latitude Longitude are in the same column and Lat/longs have to be separated with a comma.
👋 If you don't find your answer, feel free to reach out to [email protected] for further consideration !
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