POI (lat/long)

What is a POI list ?

A POI (Point of Interest) file is a list of the GPS coordinates of locations where your ad campaign is being displayed.

When can I provide a POI list ?

Uploading a POI file is only possible if you use OOH or DOOH media (outdoor ads displayed on the street or digital screens). Please upload your file before answers collection starts.

This upload section is only available once the Brand Lift has been setup and submitted in the Overview page. You can still edit this information up to 24 hours before answers collection.

How many POIs do I need for my Brand Lift ?

The minimum requirement is 10 POIs per measurement.

How to upload the POI list ?

1. After submitting your Brand Lift, click on the Exposure data tab

2. Download the example file

3. Fill it in with your campaign's GPS coordinates of locations

4. Upload the POI list - allowed formats are : .csv or .xlsx

Please note that :

• The columns titles in the example file should not be modified.

• Latitude has to be in column A and Longitude has to be in column B.

• Lat/longs have to be in this format : 48.870902 (and not 48,870902).

👋 If you don't find your answer, feel free to reach out to [email protected] for further consideration !

🚀 Related articles

• When and why do we use exposure data?

• Can I run a Brand Lift without a pixel or data exposure ?

• Can I update or delete my Brand Lift ?