> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/launch/shortlist-of-needed-elements.md).

# Shortlist of needed elements

The following elements are the only mandatory requirements to prepare in order to run a Brand Lift on Happydemics platform.  <br>

1. [Your campaign goal](/launch/the-set-up/which-happydemics-template-should-i-choose.md) → what do you want to achieve with your measurement ?
2. [The broadcasting country](/broadcasting-countries.md) → you need to select one country and can specify cities and regions for it (100 000 inhabitants minimum)
3. The main competitors (7 maximum)
4. [The Media channels](/methodology/media-formats-and-targeting-strategies/media-channels-and-formats.md) on which your campaign will be broadcasted on and which you'd like to measure
5. Your campaign start and end dates (3 months long maximum)
6. [Your creative ](/launch/before-the-set-up/how-to-prepare-my-creative-s/media-insertion-standards.md)
7. Exposure data (not mandatory)
8. Campaign reach (100 000 unique users impressions minimum)

## Requirements for data exposure methods

* Pixel : 100 000 unique users minimum
* POI : 10 POI minimum&#x20;
* Audience sharing : 100 000 unique IP addresses, IDFAs or GAIDs

👋 If you don't find your answer, feel free to reach out to <support@happydemics.com> for further consideration !<br>

## 🚀 Related articles

* [How to set up a Brand lift ?](/launch/the-set-up/how-to-set-up-a-brand-lift.md)
* [How to choose the right questionnaire and KPIs ?](/launch/the-set-up/how-to-choose-the-right-questionnaire-and-kpis.md)
* [What do I need to launch a Brand lift ?](/launch/before-the-set-up/what-do-i-need-to-launch-a-brand-lift.md)

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