# Can I add my own custom questions?

For more flexibility in your Brand Lift setups, you can create your own custom questions and add them in your surveys. The **Questions Bank** contains pre-existing Happydemics [profiling questions](https://support.happydemics.com/launch/survey-customisation/how-to-add-a-profiling-question) as well as your own custom questions. Each custom question added in a survey will be invoiced 200€.

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⚠️ Please keep in mind that you are entirely **responsible for the questions you create,** their wording and translations. Happydemics cannot be held responsible for any issues regarding them. 

⚠️Please note that we **don’t guarantee a specific number of respondents** for these questions and that [**benchmarks**](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-benchmark-results) **won’t be available.**<br>

Each custom question can be saved and reused across surveys. They will be available in a **Questions Bank > My Questions for all future Brand Lifts.**&#x20;

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FGCIqzYVFdwiJZEMYgRmK%2FCapture%20d%E2%80%99e%CC%81cran%202025-10-08%20a%CC%80%2015.58.03.png?alt=media&#x26;token=c67a1766-5501-4afd-9017-9bbc21b1acf0" alt=""><figcaption></figcaption></figure>

## How to create a custom question ?

When setting up your Brand Lift, go to the  **Boosts tab >  Additional questions > Add questions** and choose My questions in the **Question Bank > + New custom questions**&#x20;

**Fill in the questionnaire** :&#x20;

* **Tag:** It helps to identify the question in the Questions Bank (not mandatory)
* **Type:** single choice, multiple choices or scale question&#x20;
* **Position:** right after age/gender or at the end of the survey
* **Question :** Add the question and answers in english (mandatory) and translation in the broadcasting language
* **Add “None” option** (“None of the above” answer) in last position (not mandatory)&#x20;
* **Randomize answers** (not mandatory)

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2Fxbv2e58KMJlupvsbxuzp%2FCapture%20d%E2%80%99e%CC%81cran%202025-10-08%20a%CC%80%2015.55.18.png?alt=media&#x26;token=0a1a1291-0804-4bac-a540-57b2561883f3" alt=""><figcaption></figcaption></figure>

## How many languages can I add ?&#x20;

Technically, you are limited to 10 languages per custom question. But since our platform supports 30 languages, feel free to reach out to <support@happydemcis.com> if you’d like to add more.<br>

## How many answers can I add ?&#x20;

You can add between 2 and 7 answers.<br>

## How many custom questions can I add per survey?

You can add 3 questions maximum, including Happydemics profiling questions and/or custom questions.&#x20;

## What is the character limit for questions/answers?

Questions cannot exceed 160 characters and one answer cannot exceed 70 characters.

## Where should I place my question in the survey?

* For profiling questions: at the beginning of the survey (after age/gender)
* For other questions (about brand, product, market..): at the end of the survey to avoid bias.<br>

## Can I custom scale answers?

No, it is not possible at the moment. The default wording is : “Not al all” → “Absolutely”

## Who can create/modify custom questions?

Authors and admins can control all questions, including those created by others.

Members users can only edit/delete their own questions.<br>

## Can I add custom questions to a custom KPIs template ?

It is not possible at the moment. <br>

## Can I duplicate a question ?

No, not at the moment.\
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👋 If you don't find your answer, feel free to reach out to **<support@happydemics.com>** for further consideration !<br>

## 🚀 Related articles

* [How to choose the right questionnaire and KPIs?](https://support.happydemics.com/launch/the-set-up/how-to-choose-the-right-questionnaire-and-kpis)
* [How to launch a brand lift with a custom KPIs combination?](https://support.happydemics.com/launch/the-set-up/how-to-launch-a-brand-lift-with-a-custom-kpis-combination)
* [How to set up a brand lift?](https://support.happydemics.com/launch/the-set-up/how-to-set-up-a-brand-lift)