How many KPIs can I add in a Brand lift ?

The maximum number of questions you can add to a Brand lift.

When setting up a Brand lift on Happydemics, you can include up to 12 questions in total in your questionnaire.

This limit helps ensure:

Whether you choose a Happydemics template or build a custom template, the standard questionnaire structure (at no additional cost) includes:

These questions are always included:

Between 1 and 4 KPIs, depending on the selected template or custom setup

This standard structure already allows you to measure campaign performance reliably.

If your objectives require deeper analysis, you can enrich your questionnaire:

For any template that includes 4 KPIs, you can add up to 2 additional KPIs (€200 each)
This allows for more granular insights while keeping the questionnaire concise

In the Boosts tab, you can further customize your study and add up to 3 additional questions (200€ each).

These can be:

Boosts are ideal when you need extra insights beyond standard KPIs, without compromising data quality.

👋 If you don't find your answer, feel free to reach out to [email protected] for further consideration !

Last updated 13 hours ago