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How many KPIs can I add in a Brand lift ?

The maximum number of questions you can add to a Brand lift.

When setting up a Brand lift on Happydemics, you can include up to 12 questions in total in your questionnaire.

This limit helps ensure:

  • high response quality

  • smooth and timely data collection

  • a good user experience for respondents

Standard questionnaire structure (included by default)

Whether you choose a Happydemics template or build a custom template, the standard questionnaire structure (at no additional cost) includes:

3 mandatory questions

These questions are always included:

  • Ad Recall

  • Age

  • Gender

KPIs included

Between 1 and 4 KPIs, depending on the selected template or custom setup

This standard structure already allows you to measure campaign performance reliably.

Adding additional KPIs

If your objectives require deeper analysis, you can enrich your questionnaire:

With additional KPIs

  • For any template that includes 4 KPIs, you can add up to 2 additional KPIs (€200 each)

  • This allows for more granular insights while keeping the questionnaire concise

With boosts & custom questions

In the Boosts tab, you can further customize your study and add up to 3 additional questions (200€ each).

These can be:

Boosts are ideal when you need extra insights beyond standard KPIs, without compromising data quality.

👋 If you don't find your answer, feel free to reach out to support@happydemics.com for further consideration !

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