How many KPIs can I add in a Brand lift ?
The maximum number of questions you can add to a Brand lift.
When setting up a Brand lift on Happydemics, you can include up to 12 questions in total in your questionnaire.
This limit helps ensure:
high response quality
smooth and timely data collection
a good user experience for respondents
Standard questionnaire structure (included by default)
Whether you choose a Happydemics template or build a custom template, the standard questionnaire structure (at no additional cost) includes:
3 mandatory questions
These questions are always included:
Ad Recall
Age
Gender
KPIs included
Between 1 and 4 KPIs, depending on the selected template or custom setup
This standard structure already allows you to measure campaign performance reliably.
Adding additional KPIs
If your objectives require deeper analysis, you can enrich your questionnaire:
With additional KPIs
For any template that includes 4 KPIs, you can add up to 2 additional KPIs (€200 each)
This allows for more granular insights while keeping the questionnaire concise
With boosts & custom questions
In the Boosts tab, you can further customize your study and add up to 3 additional questions (200€ each).
These can be:
Boosts are ideal when you need extra insights beyond standard KPIs, without compromising data quality.
👋 If you don't find your answer, feel free to reach out to support@happydemics.com for further consideration !
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