# How many KPIs can I add in a Brand lift ?

When [setting up](https://support.happydemics.com/launch/the-set-up/how-to-set-up-a-brand-lift) a Brand lift on Happydemics, you can include **up to 12 questions** in total in your questionnaire.

This limit helps ensure:

* high response quality
* smooth and timely data collection
* a good user experience for respondents

### Standard questionnaire structure (included by default)

Whether you choose a [Happydemics template](https://support.happydemics.com/launch/the-set-up/how-to-choose-the-right-questionnaire-and-kpis) or build a [custom template](https://support.happydemics.com/launch/the-set-up/how-to-launch-a-brand-lift-with-a-custom-kpis-combination), the standard questionnaire structure (at no additional cost) includes:

#### 3 mandatory questions

These questions are always included:

* Ad Recall
* Age
* Gender

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FUQmJ8rmG9Kp3qxziVEVt%2Funknown.png?alt=media&#x26;token=fc9d8f61-45e8-439f-bcd3-bf51fcfc6761" alt=""><figcaption></figcaption></figure>

#### KPIs included

**Between 1 and 4 KPIs**, depending on the selected template or custom setup

This standard structure already allows you to measure campaign performance reliably.

### Adding additional KPIs

If your objectives require deeper analysis, you can enrich your questionnaire:

#### With additional KPIs

* For any template that includes 4 KPIs, you can add **up to** [**2 additional KPIs**](https://support.happydemics.com/launch/the-set-up/how-to-launch-a-brand-lift-with-a-custom-kpis-combination) (€200 each)
* This allows for more **granular insights** while keeping the questionnaire concise

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<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FvaOtWIJIJ9uKGIvrM9Zi%2Funknown.png?alt=media&#x26;token=34e57b5e-12a9-4233-af03-b718261ad680" alt=""><figcaption></figcaption></figure>

#### With boosts & custom questions

In the Boosts tab, you can further customize your study and add **up to 3 additional questions** (200€ each).

These can be:

* [Custom questions](https://support.happydemics.com/launch/survey-customisation/can-i-add-my-own-custom-questions)
* [Profiling questions<br>](https://support.happydemics.com/launch/survey-customisation/how-to-add-a-profiling-question)

Boosts are ideal when you need **extra insights** beyond standard KPIs, without compromising data quality.

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FBqrG4sKrusAPTCf4rXHc%2Funknown.png?alt=media&#x26;token=f47c6494-e3a6-432e-8525-472995acf018" alt=""><figcaption></figcaption></figure>

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👋 If you don't find your answer, feel free to reach out to **<support@happydemics.com>** for further consideration !

### 🚀 Related articles

* [How to launch a brand lift with a custom KPIs combination?](https://support.happydemics.com/launch/the-set-up/how-to-launch-a-brand-lift-with-a-custom-kpis-combination)
* [How to choose the right questionnaire and KPIs?](https://support.happydemics.com/launch/the-set-up/how-to-choose-the-right-questionnaire-and-kpis)
* [Can I update or delete my Brand lift ?](https://support.happydemics.com/feasibility/can-i-update-or-delete-my-brand-lift)

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