How to customise the Consideration and Purchase intent KPIs?

You have the flexibility to choose the action verb that best fits your brand, product, or service for the Consideration and Purchase Intent indicators.

Here’s a quick reminder of what these indicators measure:

• Consideration looks at how recalling your ad influences whether people would consider your brand as an option for their needs.

• Purchase intent measures the effect of your ad on how willing someone is to make an immediate purchase (or take a similar meaningful action) related to your brand.

When setting up your brand lift, you can select from a variety of action verbs that suit your campaign—such as buy, subscribe, visit, offer, join, download, book, use, or consider. Your chosen words for consideration and/or purchase intent will be used directly in the survey questions to create the most relevant and authentic experience for your respondents.

For example:

• If the campaign is about the city of “Paris”, you could choose: ​In the future, would you consider visiting Paris? Today, do you intend to visit Paris?

• If the campaign is about a music streaming platform / app such as “Deezer”, you could choose: ​In the future, would you consider subscribing to Deezer? Do you intend to subscribe to Deezer today? or ​In the future, would you consider downloading Deezer? Today, do you intend to download Deezer?

Remember, the most suitable action verb will depend on your campaign’s objective, your brand, product, service, specific offer, and context.

We offer a variety of options that fit most industries. If you prefer, you can also choose a more general wording for these indicators that works across most brands or products. Here’s the full list of available phrases:

Here’s the full list of available phrases:

Verb	Buy
Consideration	In the future, would you consider buying [brand/product]?
Intent	Today, do you intend to buy [brand/product]?
Verb	Suscribe
Consideration	In the future, would you consider subscribing to [brand/product]?
Intent	Today, do you intend to subscribe to [brand/product]?
Verb	Visit
Consideration	In the future, would you consider visiting [brand/product]?
Intent	Today, do you intend to visit [brand/product]?
Verb	Give as a gift
Consideration	In the future, would you consider giving [brand/product] as a gift?
Intent	Today, do you intend to give [brand/product] as a gift?
Verb	Sign up
Consideration	In the future, would you consider signing up to [brand/product]?
Intent	Today, do you intend to sign up to [brand/product]?
Verb	Download
Consideration	In the future, would you consider downloading [brand/product]?
Intent	Today, do you intend to download [brand/product]?
Verb	Book
Consideration	In the future, would you consider booking via [brand/product]?
Intent	Today, do you intend to book via [brand/product]?
Verb	Use
Consideration	In the future, would you consider using [brand/product]?
Intent	Today, do you intend to use [brand/product]?
Verb	Consider / Buy (generic version)
Consideration	In the future, would you consider [brand/product]?
Intent	Today, do you intend to buy a product or service from the brand [brand/product]?