> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/launch/survey-customisation/how-to-replace-brand-in-selected-kpis.md).

# How to replace “brand” in selected KPIs ?

For specific KPI questions, the **Configuration tab** you have the flexibility to choose the variant for "brand", that best fits the campaign. It ensures that the **wording perfectly matches** what the ad promotes to avoid any confusion for respondents in key KPI questions and capture the most relevant insights.<br>

<figure><img src="/files/1k6SXuqjKCL5QQo4hXCW" alt=""><figcaption></figcaption></figure>

#### Affected KPIs :

| **Personal interest**      | Do you have a personal interest in the \[variant] featured in this ad?       |
| -------------------------- | ---------------------------------------------------------------------------- |
| **Preference**             | Which of these \[variant] do you prefer?                                     |
| **Spontaneous ad recall**  | For which of these \[variant] do you remember seeing/hearing an ad recently? |
| **Consideration (market)** | In the future which of these \[variant] would you consider …..?              |

#### List of variant available:

* Tourism
* Destination
* Association
* Event
* Institution
* Film
* TV Show
* Game
* Product
* Service

<figure><img src="/files/OjKTL0qM2wF7lo9wCfS6" alt=""><figcaption></figcaption></figure>

**For example:**

* Do you have a personal interest in the **association** featured in this ad?
* Which of these **TV shows** do you prefer?
* For which of these **events** do you remember seeing/hearing an ad recently?
* In the future which of these **destinations** would you consider …..?<br>

👋 If you don't find your answer, feel free to reach out to **<support@happydemics.com>** for further consideration !

### 🚀 Related articles

* [How to choose the right questionnaire and KPIs?](https://support.happydemics.com/launch/the-set-up/how-to-choose-the-right-questionnaire-and-kpis)
* [How to launch a brand lift with a custom KPIs combination?](https://support.happydemics.com/launch/the-set-up/how-to-launch-a-brand-lift-with-a-custom-kpis-combination)
* [How to set up a brand lift?](https://support.happydemics.com/launch/the-set-up/how-to-set-up-a-brand-lift)

<br>

<br>