For specific KPI questions, the Configuration tab you have the flexibility to choose the variant for "brand", that best fits the campaign. It ensures that the wording perfectly matches what the ad promotes to avoid any confusion for respondents in key KPI questions and capture the most relevant insights.
Affected KPIs :
Personal interest
Do you have a personal interest in the [variant] featured in this ad?
Preference
Which of these [variant] do you prefer?
Spontaneous ad recall
For which of these [variant] do you remember seeing/hearing an ad recently?
Consideration (market)
In the future which of these [variant] would you consider …..?
List of variant available:
Tourism
Destination
Association
Event
Institution
Film
TV Show
Game
Product
Service
For example:
Do you have a personal interest in the association featured in this ad?
Which of these TV shows do you prefer?
For which of these events do you remember seeing/hearing an ad recently?
In the future which of these destinations would you consider …..?
👋 If you don't find your answer, feel free to reach out to [email protected] for further consideration !
