> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/launch/survey-customisation/how-to-replace-brand-in-selected-kpis.md).
# How to replace βbrandβ in selected KPIs ?
For specific KPI questions, the **Configuration tab** you have the flexibility to choose the variant for "brand", that best fits the campaign. It ensures that the **wording perfectly matches** what the ad promotes to avoid any confusion for respondents in key KPI questions and capture the most relevant insights.
#### Affected KPIs :
| **Personal interest** | Do you have a personal interest in the \[variant] featured in this ad? |
| -------------------------- | ---------------------------------------------------------------------------- |
| **Preference** | Which of these \[variant] do you prefer? |
| **Spontaneous ad recall** | For which of these \[variant] do you remember seeing/hearing an ad recently? |
| **Consideration (market)** | In the future which of these \[variant] would you consider β¦..? |
#### List of variant available:
* Tourism
* Destination
* Association
* Event
* Institution
* Film
* TV Show
* Game
* Product
* Service
**For example:**
* Do you have a personal interest in the **association** featured in this ad?
* Which of these **TV shows** do you prefer?
* For which of these **events** do you remember seeing/hearing an ad recently?
* In the future which of these **destinations** would you consider β¦..?
π If you don't find your answer, feel free to reach out to **** for further consideration !
### π Related articles
* [How to choose the right questionnaire and KPIs?](https://support.happydemics.com/launch/the-set-up/how-to-choose-the-right-questionnaire-and-kpis)
* [How to launch a brand lift with a custom KPIs combination?](https://support.happydemics.com/launch/the-set-up/how-to-launch-a-brand-lift-with-a-custom-kpis-combination)
* [How to set up a brand lift?](https://support.happydemics.com/launch/the-set-up/how-to-set-up-a-brand-lift)
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