# Happydemics Help Center

## Happydemics Help Center

- [Welcome 👋](https://support.happydemics.com/introduction/welcome.md)
- [Glossary](https://support.happydemics.com/introduction/glossary.md)
- [Brand lifts by Happydemics](https://support.happydemics.com/methodology/brand-lifts-by-happydemics.md)
- [Overview](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/overview.md)
- [Why do we prioritize ad recall?](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/why-do-we-prioritize-ad-recall.md)
- [Why is contextualization in the ad recall question important?](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/why-is-contextualization-in-the-ad-recall-question-important.md)
- [The use of exposure data](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/the-use-of-exposure-data.md)
- [Happydemics' respondents](https://support.happydemics.com/methodology/happydemics-respondents.md)
- [Who are our respondents?](https://support.happydemics.com/methodology/happydemics-respondents/who-are-our-respondents.md)
- [Audience retargeting](https://support.happydemics.com/methodology/happydemics-respondents/audience-retargeting.md)
- [Where do we broadcast our questionnaires?](https://support.happydemics.com/methodology/happydemics-respondents/where-do-we-broadcast-our-questionnaires.md)
- [Respondents quality](https://support.happydemics.com/methodology/happydemics-respondents/respondents-quality.md): How do we ensure the quality of responses ?
- [The benefits of our approach](https://support.happydemics.com/methodology/the-benefits-of-our-approach.md)
- [Media, formats and targeting strategies](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies.md)
- [Media Channels and formats](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats.md)
- [Display](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/display.md)
- [Online video (OLV)](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/online-video-olv.md)
- [Digital audio](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/digital-audio.md)
- [DOOH](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/dooh.md)
- [Connected TV](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/connected-tv.md)
- [Social Ads](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/social-ads.md)
- [In-game](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/in-game.md)
- [TV](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/tv.md)
- [Radio](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/radio.md)
- [OOH](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/ooh.md)
- [Cinema](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/cinema.md)
- [Press](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/press.md)
- [Influence](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/influence.md)
- [Targeting strategies](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/targeting-strategies.md)
- [Broadcasting countries](https://support.happydemics.com/broadcasting-countries.md)
- [How do I add the broadcasting platform in the ad recall question?](https://support.happydemics.com/broadcasting-countries/how-do-i-add-the-broadcasting-platform-in-the-ad-recall-question.md): Where can I specify the platform where my ad will be broadcasted ?
- [Where can I find examples of surveys, results, and reports?](https://support.happydemics.com/where-can-i-find-examples-of-surveys-results-and-reports.md): Several resources are available on the platform. All of them can be freely accessed and shared with your clients or internal teams.
- [Can I run a multi language Brand Lift?](https://support.happydemics.com/feasibility/can-i-run-a-multi-language-brand-lift.md): Can Happydemics broadcast the survey in different languages ?
- [Can I run a Brand Lift in multiple countries?](https://support.happydemics.com/feasibility/can-i-run-a-brand-lift-in-multiple-countries.md): Can I broadcast one single Brand Lift in several countries at the same time?
- [Can I add multiple creatives in the same Brand Lift ?](https://support.happydemics.com/feasibility/can-i-add-multiple-creatives-in-the-same-brand-lift.md): What can I do if I have several Brand Lifts ?
- [Can I set up a Multi-platform campaign ?](https://support.happydemics.com/feasibility/can-i-set-up-a-multi-platform-campaign.md): Can I specify broadcasting platforms in a Brand Lift ?
- [Can I update or delete my Brand Lift ?](https://support.happydemics.com/feasibility/can-i-update-or-delete-my-brand-lift.md): How can I make changes in my Brand Lift setup ?
- [I don’t have 100k unique users, what can I do ?](https://support.happydemics.com/feasibility/i-dont-have-100k-unique-users-what-can-i-do.md): What happens if my campaign doesn’t reach 100k unique users ?
- [Shortlist of needed elements](https://support.happydemics.com/launch/shortlist-of-needed-elements.md): Here are, in short, elements you need to run a Brand Lift.
- [Before the set up](https://support.happydemics.com/launch/before-the-set-up.md)
- [What do I need to launch a Brand lift?](https://support.happydemics.com/launch/before-the-set-up/what-do-i-need-to-launch-a-brand-lift.md)
- [When to schedule my Brand lift?](https://support.happydemics.com/launch/before-the-set-up/when-to-schedule-my-brand-lift.md)
- [Can I launch a brand lift if my campaign is over?](https://support.happydemics.com/launch/before-the-set-up/can-i-launch-a-brand-lift-if-my-campaign-is-over.md): Great question !
- [KPI question list per template](https://support.happydemics.com/launch/before-the-set-up/kpi-question-list-per-template.md): All the question related to our KPIs
- [How to prepare my creative(s)?](https://support.happydemics.com/launch/before-the-set-up/how-to-prepare-my-creative-s.md)
- [Media Insertion Standards](https://support.happydemics.com/launch/before-the-set-up/how-to-prepare-my-creative-s/media-insertion-standards.md)
- [Creative contextualisation](https://support.happydemics.com/launch/before-the-set-up/how-to-prepare-my-creative-s/creative-contextualisation.md)
- [How to manage a campaign with multiple creatives?](https://support.happydemics.com/launch/before-the-set-up/how-to-prepare-my-creative-s/how-to-manage-a-campaign-with-multiple-creatives.md)
- [The set-up](https://support.happydemics.com/launch/the-set-up.md)
- [How to set up a brand lift?](https://support.happydemics.com/launch/the-set-up/how-to-set-up-a-brand-lift.md)
- [How to choose the right questionnaire and KPIs?](https://support.happydemics.com/launch/the-set-up/how-to-choose-the-right-questionnaire-and-kpis.md)
- [Which Happydemics template should I choose?](https://support.happydemics.com/launch/the-set-up/which-happydemics-template-should-i-choose.md)
- [How to launch a brand lift with a custom KPIs combination?](https://support.happydemics.com/launch/the-set-up/how-to-launch-a-brand-lift-with-a-custom-kpis-combination.md)
- [How to create a "multi" brand lift](https://support.happydemics.com/launch/the-set-up/how-to-create-a-multi-brand-lift.md)
- [How to manage a multilingual campaign?](https://support.happydemics.com/launch/the-set-up/how-to-manage-a-multilingual-campaign.md)
- [How can I previsualise the survey ?](https://support.happydemics.com/launch/the-set-up/how-can-i-previsualise-the-survey.md): Learn how to previsualise and share the survey with your clients
- [Survey customisation](https://support.happydemics.com/launch/survey-customisation.md)
- [How to add KPIs?](https://support.happydemics.com/launch/survey-customisation/how-to-add-kpis.md)
- [Can I add my own custom questions?](https://support.happydemics.com/launch/survey-customisation/can-i-add-my-own-custom-questions.md): How to create custom questions ?
- [How many KPIs can I add in a Brand lift ?](https://support.happydemics.com/launch/survey-customisation/how-many-kpis-can-i-add-in-a-brand-lift.md): The maximum number of questions you can add to a Brand lift.
- [How to customise the Consideration and Purchase intent KPIs?](https://support.happydemics.com/launch/survey-customisation/how-to-customise-the-consideration-and-purchase-intent-kpis.md)
- [How to replace “brand” in selected KPIs ?](https://support.happydemics.com/launch/survey-customisation/how-to-replace-brand-in-selected-kpis.md)
- [How to add a profiling question?](https://support.happydemics.com/launch/survey-customisation/how-to-add-a-profiling-question.md)
- [How to add an audience boost?](https://support.happydemics.com/launch/survey-customisation/how-to-add-an-audience-boost.md)
- [Can I edit my campaign's title ?](https://support.happydemics.com/launch/survey-customisation/can-i-edit-my-campaigns-title.md): Is it possible to customize the BL's title ?
- [Exposure data](https://support.happydemics.com/launch/exposure-data.md)
- [When and why do we use exposure data?](https://support.happydemics.com/launch/exposure-data/when-and-why-do-we-use-exposure-data.md)
- [How to add my exposure data?](https://support.happydemics.com/launch/exposure-data/how-to-add-my-exposure-data.md)
- [Pixel retargeting](https://support.happydemics.com/launch/exposure-data/how-to-add-my-exposure-data/pixel-retargeting.md)
- [Pixel availability across publishers](https://support.happydemics.com/launch/exposure-data/how-to-add-my-exposure-data/pixel-retargeting/pixel-availability-across-publishers.md): Here is the list of publishers where Happydemics' pixel is available.
- [How do I check if my retargeting pixel is embedded correctly?](https://support.happydemics.com/launch/exposure-data/how-to-add-my-exposure-data/pixel-retargeting/how-do-i-check-if-my-retargeting-pixel-is-embedded-correctly.md)
- [Id Batch](https://support.happydemics.com/launch/exposure-data/how-to-add-my-exposure-data/id-batch.md)
- [POI (lat/long)](https://support.happydemics.com/launch/exposure-data/how-to-add-my-exposure-data/poi-lat-long.md): What is a POI list ?
- [Broadcasting framework](https://support.happydemics.com/launch/exposure-data/how-to-add-my-exposure-data/broadcasting-framework.md)
- [Can I run a Brand Lift without a pixel or data exposure ?](https://support.happydemics.com/launch/exposure-data/can-i-run-a-brand-lift-without-a-pixel-or-data-exposure.md): Are pixels or data exposure mandatory to run a Brand Lift ?
- [Answers collection is slow, is something wrong ?](https://support.happydemics.com/answers-collection-is-slow-is-something-wrong.md): The trend is slow, what’s happening ?
- [Methodology and basic rules](https://support.happydemics.com/analysis/methodology-and-basic-rules.md)
- [Methodology and terminology](https://support.happydemics.com/analysis/methodology-and-basic-rules/methodology-and-terminology.md)
- [Do I have enough respondents?](https://support.happydemics.com/analysis/methodology-and-basic-rules/do-i-have-enough-respondents.md)
- [Are my results representative?](https://support.happydemics.com/analysis/methodology-and-basic-rules/are-my-results-representative.md)
- [Why express uplifts in points rather than percentages?](https://support.happydemics.com/analysis/methodology-and-basic-rules/why-express-uplifts-in-points-rather-than-percentages.md)
- [Brand lift results](https://support.happydemics.com/analysis/brand-lift-results.md)
- [How to read Brand lift results?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-brand-lift-results.md)
- [How to analyze multichannel Brand lift?](https://support.happydemics.com/analysis/brand-lift-results/how-to-analyze-multichannel-brand-lift.md)
- [How is my KPI calculated?](https://support.happydemics.com/analysis/brand-lift-results/how-is-my-kpi-calculated.md)
- [How to read benchmark results?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-benchmark-results.md)
- [What is the Impact Score and How to Analyze It?](https://support.happydemics.com/analysis/brand-lift-results/what-is-the-impact-score-and-how-to-analyze-it.md): Each of your brand lift studies contains an Impact Score, summarizing your campaign performance in one number. Here is everything you need to know about this Happydemics proprietary metric!
- [In short - What is the Impact Score ?](https://support.happydemics.com/analysis/brand-lift-results/what-is-the-impact-score-and-how-to-analyze-it/in-short-what-is-the-impact-score.md): How to understand the impact score ?
- [What is the CPLU and How to Analyze It?](https://support.happydemics.com/analysis/brand-lift-results/what-is-the-cplu-and-how-to-analyze-it.md): If you provide your campaign budget and reach data, and select the right KPIs in your brand lift study, we can estimate a Cost Per Lifted User (CPLU). Here's everything you need to know about this val
- [How to read the Audience graph ?](https://support.happydemics.com/analysis/brand-lift-results/how-to-read-the-audience-graph.md): Here is how to read the Audience graph in the Results tab.
- [Reading your Brand Lift results by Exposure Frequency](https://support.happydemics.com/analysis/brand-lift-results/reading-your-brand-lift-results-by-exposure-frequency.md)
- [How to compare and filter sub-target results?](https://support.happydemics.com/analysis/brand-lift-results/how-to-compare-and-filter-sub-target-results.md)
- [How are KPIs categorized?](https://support.happydemics.com/analysis/brand-lift-results/how-are-kpis-categorized.md)
- [Overview : AI-generated Summary](https://support.happydemics.com/analysis/brand-lift-results/overview-ai-generated-summary.md)
- [What is adjustment weight ?](https://support.happydemics.com/analysis/brand-lift-results/what-is-adjustment-weight.md): Understand adjustment weight in the raw data file.
- [Brand lift report](https://support.happydemics.com/analysis/brand-lift-report.md)
- [How to optimize my KPIs?](https://support.happydemics.com/analysis/brand-lift-report/how-to-optimize-my-kpis.md)
- [How do I customize my report?](https://support.happydemics.com/analysis/brand-lift-report/how-do-i-customize-my-report.md)
- [How to generate cross-KPI AI summaries in my reports?](https://support.happydemics.com/analysis/brand-lift-report/how-to-generate-cross-kpi-ai-summaries-in-my-reports.md): Where can I add AI generated summaries and recommendations ?
- [Can my report be translated in the broadcasting language ?](https://support.happydemics.com/analysis/brand-lift-report/can-my-report-be-translated-in-the-broadcasting-language.md): Can I choose my report’s language and share it ?
- [How to share my report?](https://support.happydemics.com/analysis/brand-lift-report/how-to-share-my-report.md)
- [How to understand my report?](https://support.happydemics.com/analysis/brand-lift-report/how-to-understand-my-report.md)
- [How to download my Brand lift results ?](https://support.happydemics.com/analysis/how-to-download-my-brand-lift-results.md): Can I export the Brand lift’s data ?
- [Analytics](https://support.happydemics.com/analysis/analytics.md): Comprehensive insights for your brand lifts
- [What is in-flight mode?](https://support.happydemics.com/in-flight-mode/what-is-in-flight-mode.md)
- [How does in-flight work?](https://support.happydemics.com/in-flight-mode/how-does-in-flight-work.md)
- [In-flight configuration](https://support.happydemics.com/in-flight-mode/in-flight-configuration.md)
- [In-flight analysis](https://support.happydemics.com/in-flight-mode/in-flight-analysis.md)
- [Predict](https://support.happydemics.com/predict/predict.md): Here's how to use Predict.
- [Settings](https://support.happydemics.com/account-management/settings.md)
- [How to manage my account?](https://support.happydemics.com/account-management/settings/how-to-manage-my-account.md): Learn how to change the language, invite teammates and so on
- [Organization access management](https://support.happydemics.com/account-management/settings/organization-access-management.md)
- [Consumption](https://support.happydemics.com/account-management/consumption.md)
- [How to track my measurement use?](https://support.happydemics.com/account-management/consumption/how-to-track-my-measurement-use.md)
- [How to get more measurements?](https://support.happydemics.com/account-management/consumption/how-to-get-more-measurements.md)
- [How to download brand lifts consumption?](https://support.happydemics.com/account-management/consumption/how-to-download-brand-lifts-consumption.md): How to download the list of Brand lifts
- [Security](https://support.happydemics.com/security-and-confidentiality/security.md)
- [How does Happydemics protect my data?](https://support.happydemics.com/security-and-confidentiality/security/how-does-happydemics-protect-my-data.md)
- [Confidentiality](https://support.happydemics.com/security-and-confidentiality/confidentiality.md)
- [Where can I find Happydemics’ privacy policy?](https://support.happydemics.com/security-and-confidentiality/confidentiality/where-can-i-find-happydemics-privacy-policy.md)
- [How does Happydemics comply with the GDPR?](https://support.happydemics.com/security-and-confidentiality/confidentiality/how-does-happydemics-comply-with-the-gdpr.md)
- [What data does Happydemics collect?](https://support.happydemics.com/security-and-confidentiality/confidentiality/what-data-does-happydemics-collect.md)
- [How to delete your personal data from Happydemics?](https://support.happydemics.com/security-and-confidentiality/confidentiality/how-to-delete-your-personal-data-from-happydemics.md)
- [How to delete your organization and its data from Happydemics?](https://support.happydemics.com/security-and-confidentiality/confidentiality/how-to-delete-your-organization-and-its-data-from-happydemics.md)
- [How to remove a member from your organization and their personal data?](https://support.happydemics.com/security-and-confidentiality/confidentiality/how-to-remove-a-member-from-your-organization-and-their-personal-data.md)
- [How to delete measurements and their data?](https://support.happydemics.com/security-and-confidentiality/confidentiality/how-to-delete-measurements-and-their-data.md)
- [How can I contact Happydemics if I have questions about my data?](https://support.happydemics.com/security-and-confidentiality/confidentiality/how-can-i-contact-happydemics-if-i-have-questions-about-my-data.md)