> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology.md).

# Methodology

- [Brand lifts by Happydemics](https://support.happydemics.com/methodology/brand-lifts-by-happydemics.md)
- [Overview](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/overview.md)
- [Why do we prioritize ad recall?](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/why-do-we-prioritize-ad-recall.md)
- [Why is contextualization in the ad recall question important?](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/why-is-contextualization-in-the-ad-recall-question-important.md)
- [The use of exposure data](https://support.happydemics.com/methodology/brand-lifts-by-happydemics/the-use-of-exposure-data.md)
- [Happydemics' respondents](https://support.happydemics.com/methodology/happydemics-respondents.md)
- [Who are our respondents?](https://support.happydemics.com/methodology/happydemics-respondents/who-are-our-respondents.md)
- [Audience retargeting](https://support.happydemics.com/methodology/happydemics-respondents/audience-retargeting.md)
- [Where do we broadcast our questionnaires?](https://support.happydemics.com/methodology/happydemics-respondents/where-do-we-broadcast-our-questionnaires.md)
- [Respondents quality](https://support.happydemics.com/methodology/happydemics-respondents/respondents-quality.md): How do we ensure the quality of responses ?
- [The benefits of our approach](https://support.happydemics.com/methodology/the-benefits-of-our-approach.md)
- [Media, formats and targeting strategies](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies.md)
- [Media Channels and formats](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats.md)
- [Display](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/display.md)
- [Online video (OLV)](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/online-video-olv.md)
- [Digital audio](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/digital-audio.md)
- [DOOH](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/dooh.md)
- [Connected TV](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/connected-tv.md)
- [Social Ads](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/social-ads.md)
- [In-game](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/in-game.md)
- [TV](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/tv.md)
- [Radio](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/radio.md)
- [OOH](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/ooh.md)
- [Cinema](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/cinema.md)
- [Press](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/press.md)
- [Influence](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/influence.md)
- [Targeting strategies](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/targeting-strategies.md)