> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies.md).

# Media, formats and targeting strategies

Happydemics is the only brand-lift solution that lets you measure campaign performance across 13 different media channels—both online and offline. This unique breadth is made possible by our ad recall–based methodology. For each brand lift, you can also indicate a format to further enhance the precision of your results and enable even more accurate benchmarking.

Below, you’ll find the full list of media channels and formats we analyze at Happydemics.

{% file src="/files/PNIYsfIdSGuVHnLSJBEB" %}

Within this Help Center, you’ll find articles dedicated to each media channel and its different formats to help you understand what you can measure and which categories to select when setting up your brand lift.


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