> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats.md).
# Media Channels and formats
Channels, or media types, are the different ways you can reach, communicate with, and engage potential clients through an ad campaign. Both online and offline channels are available, making it easy to align your brand lift needs with single- or multichannel media plans. During setup, you can select up to 10 channels for your brand lift, and you can even choose the same channel more than once. For example, if your campaign runs on both Instagram and TikTok, you can add social media twice.
Media selection on the setup phase
For each brand lift you launch with Happydemics, you can also specify a format. Formats refer to the types of creative content used within a media channel, such as banners, native ads, or rich media. By defining the format, you gain access to detailed benchmarks that are tailored to your specific criteria.
Format selection on the setup phase
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