> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/digital-audio.md).

# Digital audio

Digital audio is a media channel that includes all types of audio content streamed online, such as podcasts, music services, and web radio. Audio ads are typically played before, during, or after the content, giving you meaningful opportunities to reach listeners while they enjoy music or spoken word programming.

<figure><img src="/files/a0MGV9o9hgh6infUK7bQ" alt=""><figcaption><p>Digital audio formats</p></figcaption></figure>

**Available formats:**

* **Instream:** Audio ads that play before, during, or after music or podcast episodes, connecting with listeners as they engage with their favorite content. *Example: A 30-second ad that plays before a Spotify playlist starts.*
* **Sponsoring or Host-Read:** Ads delivered by the host within an audio program, often naturally integrated into the show. *Example: A podcast host reading an ad for a product as part of the show.*

**Targeting strategies supported:** Contextual, retail, behavioral, demographic, and geographic


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