> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/press.md).

# Press

The press is a media channel focused on print-based publications, such as newspapers, magazines, and journals. It offers advertisers a chance to reach engaged readers through a mix of editorial content and advertising in a trusted, tangible format.

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FsNZ4lUOg9RVJ2ygb7PUQ%2FCapture%20d%E2%80%99e%CC%81cran%202025-06-18%20a%CC%80%2019.26.44.png?alt=media&amp;token=c184021a-5690-47bd-b28e-e888229818d1" alt=""><figcaption><p>Press formats</p></figcaption></figure>

**Available formats:**

* **Full-page ads:** Advertisements that occupy an entire page, designed for maximum visual impact. *Example: A luxury brand promoting a new perfume with a striking full-page ad.*
* **Partial-page ads:** Ads that take up part of a page, such as half, quarter, or other custom sizes—ideal for flexible messaging. *Example: A local restaurant running a quarter-page ad in a newspaper.*
* **Sponsored content:** Advertorials or branded articles created in the publication’s editorial style, delivering value to readers while promoting the advertiser’s message. *Example: A car manufacturer publishing an article about eco-friendly travel, subtly highlighting their hybrid vehicles.*

**Targeting strategies supported:** Demographic, geographic, and behavioral