Press
The press is a media channel focused on print-based publications, such as newspapers, magazines, and journals. It offers advertisers a chance to reach engaged readers through a mix of editorial content and advertising in a trusted, tangible format.
Available formats:
Full-page ads: Advertisements that occupy an entire page, designed for maximum visual impact. Example: A luxury brand promoting a new perfume with a striking full-page ad.
Partial-page ads: Ads that take up part of a page, such as half, quarter, or other custom sizes—ideal for flexible messaging. Example: A local restaurant running a quarter-page ad in a newspaper.
Sponsored content: Advertorials or branded articles created in the publication’s editorial style, delivering value to readers while promoting the advertiser’s message. Example: A car manufacturer publishing an article about eco-friendly travel, subtly highlighting their hybrid vehicles.
Targeting strategies supported: Demographic, geographic, and behavioral
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