> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/radio.md).

# Radio

Radio is a media channel that broadcasts audio content—including music, news, and talk shows—to broad audiences through AM, FM, or digital frequencies. It remains a trusted way to reach listeners during their daily routines, whether they’re commuting, at work, or relaxing at home.

<figure><img src="/files/uyi1DlA8O2RjCw0appdK" alt=""><figcaption><p>Radio formats</p></figcaption></figure>

**Available formats:**

* **Linear:** Traditional radio ads that air during scheduled programming, reaching listeners at set times. *Example: A commercial break on a local radio station during the morning drive time.*
* **Sponsoring:** Brands sponsor a radio show or segment, gaining added exposure through on-air mentions or sponsored content. *Example: A company sponsoring a morning news segment on a radio station.*

**Targeting strategies supported:** Demographic and geographic