> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/radio.md).

# Radio

Radio is a media channel that broadcasts audio content—including music, news, and talk shows—to broad audiences through AM, FM, or digital frequencies. It remains a trusted way to reach listeners during their daily routines, whether they’re commuting, at work, or relaxing at home.

<figure><img src="https://4099963361-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQJVhUYUj85xxjSZPjYIM%2Fuploads%2FxcDYomgBJUnuk1jsh6Sy%2FCapture%20d%E2%80%99e%CC%81cran%202025-06-18%20a%CC%80%2019.08.35.png?alt=media&amp;token=dc3a6185-daa4-44af-9ba4-94790a92f346" alt=""><figcaption><p>Radio formats</p></figcaption></figure>

**Available formats:**

* **Linear:** Traditional radio ads that air during scheduled programming, reaching listeners at set times. *Example: A commercial break on a local radio station during the morning drive time.*
* **Sponsoring:** Brands sponsor a radio show or segment, gaining added exposure through on-air mentions or sponsored content. *Example: A company sponsoring a morning news segment on a radio station.*

**Targeting strategies supported:** Demographic and geographic