Radio
Radio is a media channel that broadcasts audio content—including music, news, and talk shows—to broad audiences through AM, FM, or digital frequencies. It remains a trusted way to reach listeners during their daily routines, whether they’re commuting, at work, or relaxing at home.
Available formats:
Linear: Traditional radio ads that air during scheduled programming, reaching listeners at set times. Example: A commercial break on a local radio station during the morning drive time.
Sponsoring: Brands sponsor a radio show or segment, gaining added exposure through on-air mentions or sponsored content. Example: A company sponsoring a morning news segment on a radio station.
Targeting strategies supported: Demographic and geographic
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