# TV

Traditional TV is a media channel that delivers scheduled television content through broadcast, cable, or satellite. This channel typically reaches large audiences, offering passive viewing and broad, untargeted advertising. Please note that segmented TV is not included within this category.

<figure><img src="/files/EX4Ksv8ua83buVVxfZCE" alt=""><figcaption><p>TV formats</p></figcaption></figure>

**Available formats:**

* **Linear:** Ads aired during traditional, scheduled programming, running in fixed time slots. *Example: A commercial break during the live broadcast of a sporting event.*
* **Sponsoring:** Brands sponsor a TV show, event, or segment, often gaining visibility through on-air mentions or branded segments. *Example: A brand sponsoring the "Weather Report" during a popular news program.*

**Targeting strategies supported:** Demographic and geographic


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