A media campaign often uses several creative assets. They can be adapted by product, by media target, or to suit different media or distribution areas.

If a campaign includes several creatives, a Brand lift must be activated for each creative asset. This is the only method for comparing the efficiency of different assets.

⚠️ Note: each creative must reach at least 300k unique exposed individuals.

For multiple static creatives, often seen in OOH or display, for example, you can create a GIF to integrate the different creatives into the Happydemics survey. However, it will not be possible to compare the performance of the different creative elements.

If your budget does not allow you to follow the Happydemics recommendation of 1 Brand lift per creative, or to create a GIF of static creatives, we recommend that you use the original version or the version that has been played the most.

For more information, please read the article “Brand lift rules”.

Here is a list of accepted formats on Happydemics: .png, .jpeg, .jpg, .gif, .mp3, .mp4, .wav

Video formats must not be longer than 30 seconds.

The maximum size is 1MB for a GIF or static file and 5MB for a video.

“Add multiple image files”

Multiple creatives can be added to a Brand lift. If the creatives are static, they can be combined in a GIF and added to the Brand lift.

If your budget doesn't allow you to follow Happydemics' recommendation of 1 Brand lift per creative or to create a GIF of static creatives, we recommend using the original or most-played version.

There are several options:

1/ Activate a Brand lift for each creative element;

2/ Combine the different creative elements in a GIF and add them to the Brand lift;

3/ Use the original or most-played version.