The first step when preparing your Brand lift is to select a template.
What is a template?
For more details on this, please read the article "How does the Happydemics offer work?" in the "Essential templates" section.
How to choose from the Essential templates?
The Essentials templates have been designed to meet over 95% of our clients' needs. Choosing a template will depend on the main objective of your campaign.
If your main objective is to find out whether :
If your campaign has generated traffic for the brand AND positively impacted brand preference, then the Visibility template will be the right one;
If you're interested in in-store traffic, but purchase intent is also important, then the Drive-to-store template will be the one you need.
Some templates can meet more than one objective, but some are more effective than others. When you see 2 "X" in the table, you should choose this template if that's your main goal.
⚠️ Note: the "Standard" template is best suited for "Overall" campaigns.
Which template is the most comprehensive?
All our templates are designed with the same number of questions:
ad recall;
4 others indicators, which depend on the campaign's main objective;
age and gender to understand respondents' profiles.