Create a multichannel Brand lift the same way you would a singlechannel Brand lift. It involves the same steps. What’s different is that in the “Media” step, you’ll be able to select multiple media.
Media and methodology selection
At this stage, you can choose as many media as you like. For each media, you’ll need to select an associated method.
Note: You cannot select the same media twice.
Note: Not all two methodologies are available for all media.
Configuration
In addition to the general campaign information, you’ll need to provide ad-specific information for each media.
For more information on the elements required to launch a Brand lift, please refer to this article.
Validation and usage
The number of measurements calculated by Brand lift will be indicated in the ”Usage ” section. Please take this information into account when calculating your organization’s measurement balance.
Please note: One measurement is charged for each media. A Brand lift can therefore be made up of several measurements.
Launch and follow-up
Once your Brand lift has been validated and launched, you can track its progress in the overview. You’ll find the status of each measure on the left-hand side.
Note: you can have several different statuses within a single Brand lift.
For example, media with actual exposure may require pixel integration. Its status will then be ” Pending exposure data “. You may also have a media using the recall method running at the same time. In this case, its status will be “Ready for data collection”.
For further details, please refer to the blue frame in the “Overview” tab on the overall status of your Brand lift.
