To set up a Brand lift measurement, you must prepare the following information beforehand:

A clear understanding of the media campaign's objective will help you select the right template to measure the performance of your investment on relevant indicators.

For more details on this, please read the following articles “Happydemics' templates" ; "What is a Brand lift" ; "What is an indicator?"; "Which template should I choose?".

For more details on this, please read the following articles “The rules of a Brand lift" ; "Prerequisites to a Brand lift”.

For more details on this, please read the following articles “The rules of a Brand lift" ; “Which method should I choose?”.

Happydemics Brand lift measures the performance of a specific media. Therefore, the Brand lift must be set on the activation dates of this specific media, and not on the dates of the media campaign as a whole.

For more details on this, please read the following articles “The rules of a Brand lift" ; "Prerequisites to a Brand lift”

This information is not required to activate a Brand lift, but is nonetheless very useful for in-depth analysis of results. The media budget allows you to compare the performance of your campaign with other campaigns with similar budgets, to identify improvement opportunities.

Similarly to budget, media coverage (reach) lets you compare your campaign with similar media investments, to assess performance accurately. At least 300K unique impressions generated by the media are required.

For more details on this, please read the following article "Prerequisites to a Brand lift”.

For more details on this, please read the following articles “Countries available” and “The rules of a Brand lift" and "How to manage a multilingual campaign?".

For more details on this, please read the following articles “The rules of a Brand lift" and “How to manage campaigns with multiple creatives?”.

To make the survey interactive and to assess the creative asset's attribution to the advertiser, the brand and its main competitors must be provided. Up to 7 competitors are allowed.

When the brand has many competitors, we recommend prioritizing the competitors with a direct competing product, since the product featured in the ad is the reference for selecting competitors.

The preferred analysis language sets the language of the results report. Consider with whom the results will be shared.

The core target is used to let Happydemics know the media target for the campaign. This will be entered on the platform in the "Results" section, to make it easier to read performance data. Adding a core target does not mean that all respondents will be in your target, but it does give you the possibility of filtering results on this population only. The collection will reflect your media targeting.

All these elements can be edited up to the day before the Brand lift is launched. The launch date of the Brand lift is shown in the Happydemics platform, in the "Status" column. You will also receive a reminder e-mail, 24 hours before the launch, to check your information one last time and to modify it if needed. After this deadline, the information can no longer be changed. If any information is incorrect, you will have to create a new Brand lift, which will be offset from your subscription plan.