# The benefits of our approach

## More accurate insights

With Happydemics, you gain insights on your campaigns’ **delivery performance, creative perception, and ad recall impact.** Traditional brand-lift providers typically only focus on the impact, leaving you with limited options to optimize your campaigns.\
We also provide an extensive benchmark, with over 40,000 calculated KPIs across 13 media types and 80+ industries.

## **Creative diagnosis is possible** 

**Since we know that respondents in the ad recall group have truly seen the ad in the right context and remember it, we can ask them directly about the creative and its format.** This includes KPIs such as ad likeability, perception, clarity, and interest.\
These KPIs are valuable, as they are correlated with impact KPIs like brand image, consideration, and purchase intent. Using creative diagnosis insights, we offer tips to help you improve your campaigns’ impact.

## Cross-channel comparability

Our single methodology applies to all media types—online and offline—**allowing you to compare different levers within a campaign, understand channel synergies, and optimize your media mix.**

## Future-proof approach

**Happydemics is independent of cookie-based tracking.** When available, we can use exposure data (pixels, IDs, longitude/latitude), but in all cases, we evaluate ad recall respondents versus non-ad recall respondents.

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