Glossary

English 🇺🇸	French 🇫🇷	Also known as	Description
Brand lift	Brand lift	BLS, Brand lift survey, study	Process of evaluating the effectiveness of a campaign, through metrics like reach, engagement, and conversions.
Measurement	Mesure	Study	A measurement is a survey generated to measure the performance of a single channel. A Brand lift can contains several measurements for a comparison objective.
KPI	Indicateur	Indicator	A KPI measures the performance on a specific element tied to the campaign's objective: attribution, purchase intent, drive-to-store intent etc.
Template	Template		KPI combination for a Brand lift, depending on the campaign or measurement objective.
Organization	Organisation	Company, workspace	An organization is the owner of a Happydemics license. Each measurement is linked to an organization.
Significant difference	Écart significatif	Statistical significance	Reveals a discrepancy that can't be attributed to chance.
Uplift	Uplift	Lift	Used to evaluate the impact of an advertising campaign, by measuring the gap between a group that recalls the campaign and a control (non-memo) group.
Ad recall	Souvenir publicitaire		Ability of respondents to remember an advertisement after being exposed to it, measuring the effectiveness of the campaign.
Retargeting pixel	Pixel de retargeting		Code snippet generated by Happydemics to embed in the campaign's creative assets to target individuals exposed to an ad.
Benchmark	Benchmark		Happydemics’ Brand lifts database that allows comparison to the market with different criteria: media, industry, zone.
Data exposure	Données d'exposition		Data added to a Brand lift to retarget more efficiently individuals exposed to this ad. Particularly beneficial for ad campaigns spanning various channels, publishers, or formats.
Survey	Questionnaire		Tool used to measure KPIs toward a brand or a product. Happydemics’ survey are short, non paid, contains less than 10 questions and are distributed via advertising space.
Ad recallers	Mémos		Individuals who remember seeing or hearing an ad after being exposed to it, indicating the ad's impact and visibility.
Retargeting pixel	Pixel de retargeting		Code snippet generated by Happydemics to embed in the campaign's creative assets to target individuals exposed to an ad.
Single Channel campaign	Campagne Single Channel		Ad campaign with only one media channel (E.g: DOOH)
Multi-Channel campaign	Campagne Multi-Channel		Ad campaign with different media channels (E.g: DOOH, Display, Online video).
Multi-Creative campaign	Campagne Multi-Creative		Ad campaign with different creatives (various durations, various messages etc.).
Multi-Platform campaign	Campagne Multi-Platform		Ad campaign with different platforms (Netflix, Prime Video etc.).
Profile	Profil		The profile is the section on the platform where a user can edit information and set preferences.
Configuration	Configuration		Step of the Brand lift setup process where the user fills information about the brand or product, defines the zone and manage the settings of the survey.
“Draft” status	Statut “Brouillon”		This status when a measurement is being configured and has not been fully completed ans submitted.
“Pending collection” status	Statut “En attente de collecte”		This status confirms that the measurement is ready to be launched by our teams for collection. A measurement with this status can no longer be canceled or rescheduled..
"Ongoing collection" statuts	Statut "En cours de collecte"		This status means the answers of the Brand lift are being collected.
“Completed” status	Statut “Terminé”		This status means that the collection process has been completed, and enough responses have been collected. The results and the report are available.
Report	Rapport		Automatically-generated, editable and easily-shared summary report, including overall campaign performance and details by indicator, with AI-generated optimization tips.
Audience sharing	Partage d'audience		IDFAs (IDentifiers For Advertisers), GAIDs (Google Advertiser IDs) or IP addresses of individuals who were exposed to the ad when it was displayed (exposure data).
Broadcasting framework	Cadre de diffusion		List of publishers used during campaign distribution (exposure data).
ID file	Fichier d'ID	ID batch	List of IP addresses of the individuals who were exposed to the ad when it was delivered (exposure data).
POI file	Fichier de POI		List of GPS coordinates of the locations where the ad was delivered (exposure data).
Creative	Creative		File of the ad.
Control group	Groupe de contrôle	Non-exposed	Sample of individuals who don't remember the ad, he or she is probably exposed to it.
Optimization tip	Piste d'optimisation		AI generated recommendations based on our team knowledge to improve performance on specific KPIs and the global campaign.
Sous-cible	Subtarget		Sample of respondents depending on their profile or their answers.
Delivery zone	Zone de diffusion		Targeted geographic area where ads are distributed or made visible to the audience.
Ad campaign	Campagne		Ad or coordinated ads across various media channels aimed at achieving specific marketing goals.
Media plan	Plan média		Strategic blueprint outlining the selection and scheduling of media channels to achieve advertising objectives effectively.
Boost	Boost		Paying option for a Brand lift. Can be an audience boost for more respondents or an additional question for a in-depth target reading.
Analytics	Analytics		Section of the platform with cross Brand lift data
Impact score	Impact score		Score that represents each campaign's performance compared with a selected benchmark, by including all Brand lift measurements. This indicator makes it easy to compare your different campaigns with one another. An Impact score of 50 puts the campaign within the overall average of its benchmark.
Cost per lifted user (CPLU)	Cost per lifted user (CPLU)		Calculated indicator that measures the financial investment required to "convert" a respondent to your campaign. A converted respondent positively responds to impact indicators (and attribution when applicable). This indicator is only available in specific conditions (see our help center).
Brand or product	Marque ou produit		Focal point of promotional efforts, representing the identity or item being marketed to influence consumer perception and drive sales. In a Brand lift, we can focus on a brand or a specific product of a brand.
Industry	Secteur		Specific market sector that includes businesses offering related products or services, targeted in marketing strategies.
Profiling question	Question de profilage		Preliminary survey question used to gather demographic information like age and gender to segment and analyze audience responses.
Display	Display		Static or animated banner formats displayed on websites or mobile applications. E.g: interstitials, display, wide angles, natives...
Online video	Vidéo online		Video ads served during online video playback or within media content. E.g: in-stream (pre-roll, mid-roll...), out-stream (in-read...).
Digital audio	Audio digital		Audio advertising formats served digitally on music streaming platforms, podcasts, web radios etc.
DOOH	DOOH		Outdoor ads displayed on digital screens.
Connected TV	TV connectée		Ads streamed in a targeted way on a smart tv.
Social ads	Social ads		Sponsored advertising content on social networks. E.g: posts, stories...
In-game	In-game		Ads served in a gaming environment and integrated into the gaming experience.
TV	TV		Ads shown in a tv program's live stream.
Radio	Radio		Ads shown in a radio program's live stream.
OOH	OOH		Outdoor ads displayed on non-digital billboards.
Cinema	Cinéma		Ads shown in a movie theater.
Press	Presse		Ads shown in the written press such as newspapers, magazines or journals.
Influence	Influence		Content shared by content creators on social networks to promote a product or brand (Single Channel campaign).