# Glossary

<table><thead><tr><th width="150.740478515625">English 🇺🇸</th><th width="146.609375">French 🇫🇷</th><th width="152.27783203125">Also known as</th><th>Description</th></tr></thead><tbody><tr><td>Brand lift</td><td>Brand lift</td><td>BLS, Brand lift survey, study</td><td>Process of evaluating the effectiveness of a campaign, through metrics like reach, engagement, and conversions.</td></tr><tr><td>Measurement</td><td>Mesure</td><td>Study</td><td>A measurement is a survey generated to measure the performance of a single channel. A Brand lift can contains several measurements for a comparison objective.</td></tr><tr><td>KPI</td><td>Indicateur</td><td>Indicator</td><td>A KPI measures the performance on a specific element tied to the campaign's objective: attribution, purchase intent, drive-to-store intent etc.</td></tr><tr><td>Template</td><td>Template</td><td></td><td>KPI combination for a Brand lift, depending on the campaign or measurement objective.</td></tr><tr><td>Organization</td><td>Organisation</td><td>Company, workspace</td><td>An organization is the owner of a Happydemics license. Each measurement is linked to an organization.</td></tr><tr><td>Significant difference</td><td>Écart significatif</td><td>Statistical significance</td><td>Reveals a discrepancy that can't be attributed to chance.</td></tr><tr><td>Uplift</td><td>Uplift</td><td>Lift</td><td>Used to evaluate the impact of an advertising campaign, by measuring the gap between a group that recalls the campaign and a control (non-memo) group.</td></tr><tr><td>Ad recall</td><td>Souvenir publicitaire</td><td></td><td>Ability of respondents to remember an advertisement after being exposed to it, measuring the effectiveness of the campaign.</td></tr><tr><td>Retargeting pixel</td><td>Pixel de retargeting</td><td></td><td>Code snippet generated by Happydemics to embed in the campaign's creative assets to target individuals exposed to an ad.</td></tr><tr><td>Benchmark</td><td>Benchmark</td><td></td><td>Happydemics’ Brand lifts database that allows comparison to the market with different criteria: media, industry, zone.</td></tr><tr><td>Data exposure</td><td>Données d'exposition</td><td></td><td>Data added to a Brand lift to retarget more efficiently individuals exposed to this ad. Particularly beneficial for ad campaigns spanning various channels, publishers, or formats.</td></tr><tr><td>Survey</td><td>Questionnaire</td><td></td><td>Tool used to measure KPIs toward a brand or a product. Happydemics’ survey are short, non paid, contains less than 10 questions and are distributed via advertising space.</td></tr><tr><td>Ad recallers</td><td>Mémos</td><td></td><td>Individuals who remember seeing or hearing an ad after being exposed to it, indicating the ad's impact and visibility.</td></tr><tr><td>Retargeting pixel</td><td>Pixel de retargeting</td><td></td><td>Code snippet generated by Happydemics to embed in the campaign's creative assets to target individuals exposed to an ad.</td></tr><tr><td>Single Channel campaign</td><td>Campagne Single Channel</td><td></td><td>Ad campaign with only one media channel (E.g: DOOH)</td></tr><tr><td>Multi-Channel campaign</td><td>Campagne Multi-Channel</td><td></td><td>Ad campaign with different media channels (E.g: DOOH, Display, Online video).</td></tr><tr><td>Multi-Creative campaign</td><td>Campagne Multi-Creative</td><td></td><td>Ad campaign with different creatives (various durations, various messages etc.).</td></tr><tr><td>Multi-Platform campaign</td><td>Campagne Multi-Platform</td><td></td><td>Ad campaign with different platforms (Netflix, Prime Video etc.).</td></tr><tr><td>Profile</td><td>Profil</td><td></td><td>The profile is the section on the platform where a user can edit information and set preferences.</td></tr><tr><td>Configuration</td><td>Configuration</td><td></td><td>Step of the Brand lift setup process where the user fills information about the brand or product, defines the zone and manage the settings of the survey.</td></tr><tr><td>“Draft” status</td><td>Statut “Brouillon”</td><td></td><td>This status when a measurement is being configured and has not been fully completed ans submitted.</td></tr><tr><td>“Pending collection” status</td><td>Statut “En attente de collecte”</td><td></td><td><p>This status confirms that the measurement is ready to be launched by our teams for collection. </p><p></p><p>A measurement with this status can no longer be canceled or rescheduled.</p></td></tr><tr><td>"Ongoing collection" status</td><td>Statut "En cours de collecte"</td><td></td><td>This status means the answers of the Brand lift are being collected.</td></tr><tr><td>“Completed” status</td><td>Statut “Terminé”</td><td></td><td>This status means that the collection process has been completed, and enough responses have been collected. The results and the report are available.</td></tr><tr><td>Report</td><td>Rapport</td><td></td><td>Automatically-generated, editable and easily-shared summary report, including overall campaign performance and details by indicator, with AI-generated optimization tips.</td></tr><tr><td>Audience sharing</td><td>Partage d'audience</td><td></td><td>IDFAs (IDentifiers For Advertisers), GAIDs (Google Advertiser IDs) or IP addresses of individuals who were exposed to the ad when it was displayed (exposure data).</td></tr><tr><td>Broadcasting framework</td><td>Cadre de diffusion</td><td></td><td>List of publishers used during campaign distribution (exposure data).</td></tr><tr><td>ID file</td><td>Fichier d'ID</td><td>ID batch</td><td>List of IP addresses of the individuals who were exposed to the ad when it was delivered (exposure data).</td></tr><tr><td>POI file</td><td>Fichier de POI</td><td></td><td>List of GPS coordinates of the locations where the ad was delivered (exposure data).</td></tr><tr><td>Creative</td><td>Creative</td><td></td><td>File of the ad.</td></tr><tr><td>Control group</td><td>Groupe de contrôle</td><td>Non-exposed</td><td>Sample of individuals who don't remember the ad, he or she is probably exposed to it.</td></tr><tr><td>Optimization tip</td><td>Piste d'optimisation</td><td></td><td>AI generated recommendations based on our team knowledge to improve performance on specific KPIs and the global campaign.</td></tr><tr><td>Sous-cible</td><td>Subtarget</td><td></td><td>Sample of respondents depending on their profile or their answers.</td></tr><tr><td>Delivery zone</td><td>Zone de diffusion</td><td></td><td>Targeted geographic area where ads are distributed or made visible to the audience.</td></tr><tr><td>Ad campaign</td><td>Campagne</td><td></td><td>Ad or coordinated ads across various media channels aimed at achieving specific marketing goals.</td></tr><tr><td>Media plan</td><td>Plan média</td><td></td><td>Strategic blueprint outlining the selection and scheduling of media channels to achieve advertising objectives effectively.</td></tr><tr><td>Boost</td><td>Boost</td><td></td><td>Paying option for a Brand lift. Can be an audience boost for more respondents or an additional question for a in-depth target reading.</td></tr><tr><td>Analytics</td><td>Analytics</td><td></td><td>Section of the platform with cross Brand lift data</td></tr><tr><td>Impact score</td><td>Impact score</td><td></td><td>Score that represents each campaign's performance compared with a selected benchmark, by including all Brand lift measurements. This indicator makes it easy to compare your different campaigns with one another. An Impact score of 50 puts the campaign within the overall average of its benchmark.</td></tr><tr><td>Cost per lifted user (CPLU)</td><td>Cost per lifted user (CPLU)</td><td></td><td>Calculated indicator that measures the financial investment required to "convert" a respondent to your campaign. A converted respondent positively responds to impact indicators (and attribution when applicable). This indicator is only available in specific conditions (see our help center).</td></tr><tr><td>Brand or product</td><td>Marque ou produit</td><td></td><td>Focal point of promotional efforts, representing the identity or item being marketed to influence consumer perception and drive sales. In a Brand lift, we can focus on a brand or a specific product of a brand.</td></tr><tr><td>Industry</td><td>Secteur</td><td></td><td>Specific market sector that includes businesses offering related products or services, targeted in marketing strategies.</td></tr><tr><td>Profiling question</td><td>Question de profilage</td><td></td><td>Preliminary survey question used to gather demographic information like age and gender to segment and analyze audience responses.</td></tr><tr><td>Display</td><td>Display</td><td></td><td>Static or animated banner formats displayed on websites or mobile applications. E.g: interstitials, display, wide angles, natives...</td></tr><tr><td>Online video</td><td>Vidéo online</td><td></td><td>Video ads served during online video playback or within media content. E.g: in-stream (pre-roll, mid-roll...), out-stream (in-read...).</td></tr><tr><td>Digital audio</td><td>Audio digital</td><td></td><td>Audio advertising formats served digitally on music streaming platforms, podcasts, web radios etc.</td></tr><tr><td>DOOH</td><td>DOOH</td><td></td><td>Outdoor ads displayed on digital screens.</td></tr><tr><td>Connected TV</td><td>TV connectée</td><td></td><td>Ads streamed in a targeted way on a smart tv.</td></tr><tr><td>Social ads</td><td>Social ads</td><td></td><td>Sponsored advertising content on social networks. E.g: posts, stories...</td></tr><tr><td>In-game</td><td>In-game</td><td></td><td>Ads served in a gaming environment and integrated into the gaming experience.</td></tr><tr><td>TV</td><td>TV</td><td></td><td>Ads shown in a tv program's live stream.</td></tr><tr><td>Radio</td><td>Radio</td><td></td><td>Ads shown in a radio program's live stream.</td></tr><tr><td>OOH</td><td>OOH</td><td></td><td>Outdoor ads displayed on non-digital  billboards.</td></tr><tr><td>Cinema</td><td>Cinéma</td><td></td><td>Ads shown in a movie theater. </td></tr><tr><td>Press</td><td>Presse</td><td></td><td>Ads shown in the written press such as newspapers, magazines or journals.</td></tr><tr><td>Influence</td><td>Influence</td><td></td><td>Content shared by content creators on social networks to promote a product or brand (Single Channel campaign).</td></tr></tbody></table>