Influence

Influence is a media channel centered on content shared by creators on social media to promote a product or brand. This option is available only for single-channel campaigns, meaning you won’t be able to compare results for different pieces of content or platforms in the same dashboard.

A format with tailored features Influence is unique in that our methodology includes special adaptations:

• The ad recall question is customized to: “Do you remember seeing a content creator talk about this product on social networks?”

• A supplementary question follows: “Which content creator(s) do you remember seeing this content from?”

You can include between 2 and 7 content creators in your campaign, as long as together they reach at least 100,000 exposed individuals. By asking these questions, you can easily identify which creators drove the best results for your campaign.

Applicable formats: Sponsored Influence The content creator is paid by a brand to promote a product or service. This can include social media posts, videos, or other content clearly marked as sponsored, usually following a brief provided by the brand. Example:

📸 Instagram Post Example: [Professional photo of the creator using the product/brand: a facial cream ]

"Looking for glowing skin? ✨ Ever since I started using the new Lumière Cream from @Fadion, my skincare routine has been transformed! Get 20% off with my code LUCIE20 💕 #Ad #SkincareRoutine #GlowingSkin"

Product Offered Influence The creator receives a product for free. They may choose to feature it if they genuinely like it or if it fits their editorial line. This is a more organic form of influence but must still mention that the product was received, as per legal requirements. Example:

📸 TikTok Story Example: [Casual video in the creator’s kitchen, unboxing a package of the brand/product]

"Just received a surprise from @Natural_Cookies 🍫🌱 They sent me their new organic bars — can’t wait to try them! I’ll let you know what I think tomorrow 🙌"

Partnership Influence This involves deeper, long-term collaboration between the creator and the brand, such as co-creating products, ambassador roles, or sustained campaigns. The creator often contributes to the brand’s communication strategy. Example:

🎥 YouTube Video Example:

[10-minute video of content creator describing a routine with the brand/product: “My Wellness Routine with Fadion”]

"As a wellness ambassador for @Fadion, I’m excited to share my weekly essentials for staying balanced 🧘‍♀️💙 I also co-created an exclusive wellness box available in stores!"

Targeting strategies supported: Demographic, geographic, and contextual