DOOH
Digital out-of-home (DOOH) is a media channel that includes digital displays in public and semi-public spaces. DOOH offers more flexibility and creative possibilities than traditional out-of-home advertising, thanks to dynamic visuals, advanced targeting, and the ability to adapt messaging based on context using programmatic technology.
Available formats:
Digital billboards: Large digital screens used for outdoor advertising, often featuring dynamic or rotating content. Example: A digital billboard on a highway that changes its ad every few seconds.
B2B networks (gyms, medical offices, etc.): Digital ads shown in professional environments, such as gyms or medical facilities. Example: A digital screen in a doctor’s office promoting health insurance.
Transit (buses, subways, etc.): Digital ads displayed in transit environments like buses, subways, or train stations. Example: A digital ad shown on a screen inside a subway car.
In-store: Digital ads displayed within retail stores, reaching shoppers close to the point of sale. Example: A screen inside a supermarket promoting a new product.
Event: Digital ads presented at live events or venues. Example: A digital billboard at a sports arena promoting a sponsor.
Targeting strategies supported: Retail, behavioral, demographic, and geographic
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