> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/dooh.md).

# DOOH

Digital out-of-home (DOOH) is a media channel that includes digital displays in public and semi-public spaces. DOOH offers more flexibility and creative possibilities than traditional out-of-home advertising, thanks to dynamic visuals, advanced targeting, and the ability to adapt messaging based on context using programmatic technology.

<figure><img src="/files/GsamO4Qv77eNHE775gyK" alt=""><figcaption><p>DOOH formats</p></figcaption></figure>

**Available formats:**

* **Digital billboards:** Large digital screens used for outdoor advertising, often featuring dynamic or rotating content. *Example: A digital billboard on a highway that changes its ad every few seconds.*
* **B2B networks (gyms, medical offices, etc.):** Digital ads shown in professional environments, such as gyms or medical facilities. *Example: A digital screen in a doctor’s office promoting health insurance.*
* **Transit (buses, subways, etc.):** Digital ads displayed in transit environments like buses, subways, or train stations. *Example: A digital ad shown on a screen inside a subway car.*
* **In-store:** Digital ads displayed within retail stores, reaching shoppers close to the point of sale. *Example: A screen inside a supermarket promoting a new product.*
* **Event:** Digital ads presented at live events or venues. *Example: A digital billboard at a sports arena promoting a sponsor.*

**Targeting strategies supported:** Retail, behavioral, demographic, and geographic