# Online video (OLV)

Online video (OLV) is a dynamic media channel that brings your message to life through a wide range of paid video ad formats delivered to digital devices. Whether it’s pre-roll, mid-roll, or post-roll ads during streaming content, out-stream video within articles or social feeds, or engaging interstitials on mobile apps, online video offers flexible and compelling ways to connect with your audience.

<figure><img src="/files/EFgYiOOeGpFhsDRYE81c" alt=""><figcaption><p>Online video formats</p></figcaption></figure>

**Available formats:**

* **Instream:** Video ads that play before, during, or after online video content, capturing viewers’ attention where they’re already watching. *Example: A 30-second video ad shown before a YouTube video.*
* **Outstream:** Video ads displayed outside of traditional video content, typically embedded within articles or social media feeds as users scroll. *Example: A video ad that begins playing automatically when it comes into view on a news website.*
* **Interactive:** Ads that invite viewers to engage—by clicking, swiping, or making choices within the video for a more personalized experience. *Example: A car video ad where viewers can click to explore different models or features.*
* **Rich media:** Interactive formats that combine video with other dynamic elements such as animations or audio, often encouraging direct user interaction. *Example: A pop-up video ad that plays when you hover over an image on a webpage.*
* **Native:** Video ads designed to blend seamlessly with surrounding content, offering a viewing experience that feels natural and unobtrusive. *Example: A sponsored video on Facebook that looks and feels like regular user-generated content.*

**Targeting strategies supported:** Contextual, retail, behavioral, demographic, and geographic


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/online-video-olv.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.