# Brand lifts by Happydemics At Happydemics, we help you measure the impact of your campaigns across a wide range of media channels, industries and countries. Our methodology is designed to deliver valuable insights by collecting real consumer opinions through short surveys. We measure a set of high- and mid-funnel KPIs to assess performance and benchmark your results against our extensive database. What sets us apart is our unique approach built around **ad Recall**. Instead of the traditional “Exposed vs. Non-Exposed” comparison used by many brand lift solutions, we focus on comparing those who remember seeing your ad (**ad recall respondents**) with those who don’t (**Non-ad recall respondents**, our control group). You’ll find everything you need to understand our approach to brand Lift throughout this Help Center. Feel free to explore the sections that are most relevant to your needs. We’ve also put together a **methodology deck** that offers a clear and concise overview of our process. It’s especially useful if you’d like to share our approach with colleagues or clients. {% file src="/files/9rPTuVbIAfVKMCDzMbzh" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.happydemics.com/methodology/brand-lifts-by-happydemics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.