Brand lifts by Happydemics
At Happydemics, we help you measure the impact of your campaigns across a wide range of media channels, industries and countries.
Our methodology is designed to deliver valuable insights by collecting real consumer opinions through short surveys. We measure a set of high- and mid-funnel KPIs to assess performance and benchmark your results against our extensive database.
What sets us apart is our unique approach built around ad Recall. Instead of the traditional “Exposed vs. Non-Exposed” comparison used by many brand lift solutions, we focus on comparing those who remember seeing your ad (ad recall respondents) with those who don’t (Non-ad recall respondents, our control group).
You’ll find everything you need to understand our approach to brand Lift throughout this Help Center. Feel free to explore the sections that are most relevant to your needs.
We’ve also put together a methodology deck that offers a clear and concise overview of our process. It’s especially useful if you’d like to share our approach with colleagues or clients.
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