Connected TV
Connected TV (CTV) is a media channel that brings television content to viewers through internet-connected devices, such as smart TVs and streaming boxes. With CTV, you can reach audiences through on-demand streaming, offer interactive features, and deliver highly targeted advertising.
Available formats:
Instream: Video ads that play within streaming content on smart TVs, much like traditional TV commercials, but with the precision of digital targeting. Example: A pre-roll ad before a Hulu show on a smart TV.
Overlay: Banner or text ads that appear over streaming content, usually along the bottom of the screen, providing a subtle way to connect with viewers. Example: A small ad banner displayed at the bottom of the screen while watching Netflix.
Interactive: Ads that invite viewers to engage directly using their TV remote or mobile device, making the experience more personal. Example: An interactive ad that lets viewers use their TV remote to learn more about a product during a commercial break.
Home screen or menu ads: Ads that appear on the home screen or menu of a streaming app, putting your message front and center for users. Example: An ad for a new series featured on the Netflix home screen.
Pause ads: Ads displayed when a user pauses their streaming content, making use of key moments without interrupting the viewing experience. Example: A full-screen ad that appears when you pause a show on a streaming platform.
Platforms:
For even more precision, you can select the specific platforms for your campaigns, including Netflix, Prime Video, Disney +, Pluto TV, Paramount +, HBO Max and ViX.
Targeting strategies supported: Contextual, retail, behavioral, demographic, and geographic
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