# Social Ads

Social ads are a media channel that includes paid advertising campaigns across social networks, no matter the format—be it sponsored posts, Stories, Reels, or other content types like video, images, or text. With social ads, you can reach users right where they are already engaging and sharing with their communities.

<figure><img src="/files/6waL39e5XGqfkV2ooRc1" alt=""><figcaption><p>Social Ads formats</p></figcaption></figure>

**Available formats:**

* **In-feed:** Ads that appear directly within a user’s content feed, blending seamlessly with regular posts for a natural viewing experience. *Example: A sponsored post that shows up between friends’ photos and updates on Instagram.*
* **Shorts (Stories, Reels, etc.):** Ads shown in short-form video formats, such as Instagram Stories, Facebook Stories, or TikTok videos, ideal for capturing quick attention. *Example: A 10-second ad that plays between Instagram Stories.*

**Platforms:**

For even more precision, you can select the specific platforms for your campaigns, including Facebook, Instagram, TikTok, Snapchat, X, LinkedIn, and Line.

**Targeting strategies supported:** Retail, behavioral, demographic, and geographic

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