> For the complete documentation index, see [llms.txt](https://support.happydemics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.happydemics.com/methodology/media-formats-and-targeting-strategies/media-channels-and-formats/ooh.md).

# OOH

OOH (Out-Of-Home) is a non-digital media channel that covers classic display formats in public spaces—think billboards, bus stops, subway stations, and vehicles. It’s a powerful way to reach people as they go about their daily activities, capturing attention in high-traffic locations throughout cities and neighborhoods.

<figure><img src="/files/dxgIVSbAdgEWATPuaoCs" alt=""><figcaption><p>OOH formats</p></figcaption></figure>

**Available formats:**

* **Traditional billboards:** Static ads placed on large outdoor boards, offering broad visibility to passing traffic. *Example: A billboard on a highway promoting a new car model.*
* **B2B networks (gyms, medical offices, etc.):** Ads shown in venues frequented by professionals or specific interest groups, such as gyms or medical practices. *Example: An ad for health supplements displayed in a gym.*
* **Transit (buses, subways, etc.):** Ads displayed on or near public transportation, including posters inside buses or subway cars. *Example: A poster inside a subway car promoting a movie release.*
* **Event:** Ads placed at live events or venues, engaging audiences during special occasions. *Example: Signage at a concert promoting a new album.*
* **In-store:** Ads displayed inside retail locations, reaching shoppers close to the point of purchase. *Example: A poster inside a clothing store promoting current sales.*

**Targeting strategies supported:** Retail, demographic, and geographic


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