OOH
OOH (Out-Of-Home) is a non-digital media channel that covers classic display formats in public spaces—think billboards, bus stops, subway stations, and vehicles. It’s a powerful way to reach people as they go about their daily activities, capturing attention in high-traffic locations throughout cities and neighborhoods.
Available formats:
Traditional billboards: Static ads placed on large outdoor boards, offering broad visibility to passing traffic. Example: A billboard on a highway promoting a new car model.
B2B networks (gyms, medical offices, etc.): Ads shown in venues frequented by professionals or specific interest groups, such as gyms or medical practices. Example: An ad for health supplements displayed in a gym.
Transit (buses, subways, etc.): Ads displayed on or near public transportation, including posters inside buses or subway cars. Example: A poster inside a subway car promoting a movie release.
Event: Ads placed at live events or venues, engaging audiences during special occasions. Example: Signage at a concert promoting a new album.
In-store: Ads displayed inside retail locations, reaching shoppers close to the point of purchase. Example: A poster inside a clothing store promoting current sales.
Targeting strategies supported: Retail, demographic, and geographic
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