Audience retargeting

In some cases—depending on the media and setup of your campaign, it’s possible to target respondents likely to have been exposed to your campaign. This can be done by providing us with exposure data such as tracking pixels, user IDs, broadcasting framework or geolocation data. You can go to the dedicated section for more information.

That said, exposure targeting is entirely optional. Even without it, we’re able to gather a reliable sample of 250 respondents who recall seeing or hearing your ad and 250 who don’t. This split allows us to measure the impact of your campaign using our methodology.