Happydemics Help Center
  • Introduction
    • Welcome đź‘‹
    • Glossary
  • Launch
    • Methodology
      • Brand lift methodology
      • When to schedule my Brand lift?
      • What do I need to launch a Brand lift?
      • How to manage a campaign with multiple creatives?
      • How to manage a multilingual campaign?
      • Which template should I choose for my Brand lift?
      • Create a multichannel Brand lift
    • Channels
      • Channels and formats
      • Targeting strategies
      • Display
      • Online video (OLV)
      • Digital audio
      • DOOH
      • Connected TV
      • Social Ads
      • In-game
      • TV
      • Radio
      • OOH
      • Cinema
      • Press
      • Influence
    • Targeting
      • In which countries can I launch a Brand lift?
      • How to add an audience boost?
    • Survey
      • How to add KPIs?
      • How to add a profiling question?
      • How do I choose the right phrasing for the Purchase Intent and Consideration indicators?
      • How to adjust my creative?
      • How to optimise my creative?
      • How to launch a Brand lift with a custom KPIs combination?
    • Exposure data
      • How to embed my retargeting pixel?
      • How do I check if my retargeting pixel is embedded correctly?
      • How to provide my audience file?
      • How to provide my POIs file?
  • Analysis
    • Methodology and basic rules
      • Methodology and terminology
      • Do I have enough respondents?
      • Are my results representative?
      • Why express uplifts in points rather than percentages?
    • Brand lift results
      • How to read Brand lift results?
      • How to analyze multichannel Brand lift?
      • How is my KPI calculated?
      • How to read benchmark results?
      • How to understand Impact score?
      • How to understand the Cost per lifted user?
      • How to compare and filter sub-target results?
      • How are KPIs categorized?
    • Brand lift report
      • How to optimize my KPIs?
      • How do I customize my report?
      • How to share my report?
      • How to understand my report?
    • Analytics
  • Account management
    • Settings
      • How to manage my account?
      • Organization access management
    • Consumption
      • How to track my measurement use?
      • How to get more measurements?
  • Security and confidentiality
    • Security
      • How does Happydemics protect my data?
    • Confidentiality
      • Where can I find Happydemics’ privacy policy?
      • How does Happydemics comply with the GDPR?
      • What data does Happydemics collect?
      • How to delete your personal data from Happydemics?
      • How to delete your organization and its data from Happydemics?
      • How to remove a member from your organization and their personal data?
      • How to delete measurements and their data?
      • How can I contact Happydemics if I have questions about my data?
Powered by GitBook
On this page
  • Campaign overview comparison
  • Find an analysis by media in the “Results” and “Benchmark” sections
  1. Analysis
  2. Brand lift results

How to analyze multichannel Brand lift?

The challenge of multichannel is to compare the different media used in a single campaign, to identify which media were the most effective.

Campaign overview comparison

This tab allows you to compare your different media both simply and effectively. You’ll find all the relevant elements for comparison here:

Respondents and ad creatives

A list of the different ad creatives and brand lift statuses (collection, in progress or completed) is available in the overview tab.

Impact score

The Impact Score is a single score that summarizes performance by media. You can edit and select the benchmarks you wish (media, industry or your organization only), to get different views of the Impact Score. However, we recommend selecting at least the default media.

Please remember that each media compares itself to its environment (the one you define when editing the benchmark). In the example, the CTV measurement compares to all CTV measurements made by Happydemics, just as the Digital Audio campaign compares to all Digital Audio measurements made by Happydemics. The same goes for Digital Video and Display. You then compare your different media, according to their own environment.

Cost per lifted user

To optimize your next media campaigns, you can compare the different costs per converted individual for each media. This is a key insight into which media investments were most ROI-effective in this campaign.

KPI vs Benchmark

Finally, you can compare performance by KPI in detail. Once again, you can edit your benchmark (media, industry or organization only), to get different views. However, we recommend selecting at least the default media. This allows you to take into account the unique characteristics of each media. You can also change the chart by selecting or deselecting media, to get a more relevant view. When hovering over the graph, a detailed view appears, revealing whether you’re in the TOP range for a given indicator.

Find an analysis by media in the “Results” and “Benchmark” sections

Each media measure is a Brand lift in its own, which is why the “results”, “benchmark” and “report” tabs provide details by media. You’ll find all the features available on a single-media Brand lift (sub-target creation, details by response item, etc.).

PreviousHow to read Brand lift results?NextHow is my KPI calculated?

Last updated 10 months ago