# How to compare and filter sub-target results?

You can find the comparison and filtering tool in your Brand lift's left-hand panel of the "Results" tab.

The following sub-targets are created automatically:

* the "Base" sub-target, including all respondents;
* exposed ad-recallers and control groupe
* the sub-target for additional profiling questions if your Brand lift has been boosted.

By default, exposed ad-recallers and control group are the two sub-targets selected, as they provide you with an at-a-glance view of the uplifts generated by the ad campaign.

To filter the results on another sub-target, simply click on it.

You can change the reference sub-target (the one from which the uplift is calculated) by clicking on the button with the blue arrows.

<figure><img src="/files/3zCTYwDhaxUoHdSSYYFu" alt=""><figcaption></figcaption></figure>

### How to create a new sub-target? <a href="#h_de2939b76d" id="h_de2939b76d"></a>

You can also create your sub-targets for a more detailed analysis of your target groups' results. Click on the "Create sub-target" button. A new window will open, where you can select response items to the questions asked.

<figure><img src="/files/aiuJnIjagKOggTCQwH5a" alt=""><figcaption></figcaption></figure>


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