How to add a profiling question?

When setting up your brand lift, you have the option to add a profiling question for an additional cost of €200.

Our team of experts has carefully designed a library of profiling questions, so you can simply choose the one that best fits your needs. There are over 200 profiling targets available, across more than 10 languages.**

To add a profiling question, just select “Add a profiling question” while creating your measurement. You’ll then see a list of available options, allowing you to pick the category that most closely matches your target audience, or search directly by keyword.

Please note, the proportion of your target audience that fits a specific profile (the "incidence rate") can vary. For this reason, we recommend considering an audience boost that aligns with your selected question. This helps ensure you’ll have enough responses to accurately understand your sub-target once your brand lift is complete.

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*Please note: We are unable to take custom requests for new profiling questions at this time.

Currently supported languages for profiling questions include: French, English, Spanish, Italian, Portuguese, German, Dutch, Chinese, Arabic, Japanese, and Korean.