How to add an audience boost?

When you launch a brand lift, you have the option to add an audience boost. This not only gives you a larger number of respondents but also makes it easier to analyze your results and gain insights into specific sub-targets.

You have two options:

• Double your sample size : for an additional cost of €1,000, you can double your sample from 250 to 500 respondents who recall your campaign.

  • This reduces the average margin of error by 30%, making your results more accurate and reliable.

  • Doubling your sample also improves your chances of gathering meaningful insights from your most-represented sub-targets. For example, if your core target makes up over 30% of the total audience, you’ll have around 90 respondents in your target group.

• Increase your sample size fourfold : for an additional €2,000, you can quadruple your sample—reaching 1,000 respondents who recall your campaign.

  • This halves the average error margin, doubling the reliability of your results.

  • With a larger sample, you can also gather valuable insights into less-represented sub-targets. For example, if your main target group is over 15% of the total audience, you’ll have around 250 respondents in your target.

  • A bigger sample also allows for more in-depth analyses—you can explore response details, cross-reference indicators, and drill down to more granular insights.

Good to know: The audience boost is applied per media. So, if your brand lift covers three media, the additional cost will be multiplied by three.

When you select your target, we’ll recommend the right boost to help you achieve your research goals.