What do I need to launch a Brand lift?

To ensure a smooth setup and meaningful results, please have the following information ready before you launch your brand lift with Happydemics:

• Media campaign objective : Start by clearly defining what you want to achieve with your campaign. This will guide you in choosing the best template for measuring your campaign’s performance using the right indicators. This article will help you choose the right template accordingly.

• Activated media to be assessed : For the most accurate results, we recommend launching one brand lift per media channel. You can select up to 10 different media, or the same media up to 10 times—for example, if you want to compare several creatives within one channel.

• Distribution area : Let us know where your campaign will run geographically.

• Advertiser brand and competitors : If your brand faces many competitors, focus on those that offer products directly competing with yours, as the advertised product will be the reference point for competitor selection. To make your survey more interactive and accurately assess creative attribution, please provide your brand and its main competitors (up to seven).

• Activation dates for the assessed media : Brand lifts are designed to measure specific media activities. Be sure to set your brand lift on the exact activation dates of the media you’re assessing—not the entire campaign’s dates.

• Media budget : While not required for launching a brand lift, sharing your media budget can help us provide deeper insights. Knowing your budget lets you compare your campaign with others in a similar range and discover new ways to optimize your results.

• Campaign reach : Like budget, information on your campaign’s reach helps ensure relevant benchmarking. A minimum of 100,000 unique impressions per media is required.

• Creative assets to test : Get your creative materials ready for evaluation as part of your brand lift. This article will help you prepare your creative(s).

• Preferred analysis language: Choose your preferred language for the results report—think about who you’d like to share the findings with.

• Core target: Specify your campaign’s core target audience so we can tailor reporting and help you focus on the most important results. This doesn’t mean all respondents will fit this group, but it makes filtering your data easy. The collected audience will mirror your media targeting.

Editing your brand lift setup

You can update any of the above details up to the day before your brand lift launches (or until 70% of the campaign setup is complete). The launch date is visible in the "Status" column of the Happydemics platform. We’ll also send you a reminder email 24 hours before launch, so you can check and adjust your information if needed. Please note, after this deadline, changes can no longer be made. If anything needs to be corrected after this point, you’ll need to create a new brand lift, which will be counted against your subscription.