Which Happydemics template should I choose?

When setting up a Brand Lift with Happydemics, you have the opportunity to save time and leverage our expertise by selecting one of our 8 pre-made Happydemics templates. Each template includes five KPIs (ad recall being always included), carefully selected by our Insight team, to help answer a specific marketing objective.

By choosing one that fits your needs:

• you benefit from a faster and easier set-up,

• a KPI selection aligned with your goals,

• the possibility to analyse your performance based on each template’s objectives when your campaign is over, allowing you to understand your strengths and weaknesses on each objectives.

We’ve created a decision tree to help you choose the most relevant template for your campaign:

You’ll also find below more details on each Happydemics template:

Funnel Overview

The Funnel Overview template is our most versatile option. It’s designed to give you an overall picture of your campaign’s performance. It includes some of the most commonly used KPIs, making it easy to benchmark your results against Happydemics norms.

📌 Perfect if you’re unsure where to start or want a well-rounded perspective.

Creative Effectiveness

The Creative Effectiveness template focuses on how your creative content is perceived by those who recall seeing your campaign. It’s perfect if you’ve been involved in the creation of the ad or if your client wants to understand the impact of the creative itself.

📌 Great for validating the impact of your creative content.

Brand Visibility

The Brand Visibility template helps you understand how your campaign builds familiarity with your brand. It looks at how well the campaign strengthens the connection between your brand and your audience.

📌 A great choice if your main goal is to boost brand exposure.

Brand Perception

The Brand Perception template allows you to dig deeper into how your campaign shapes the way people see your brand. It helps measure both the overall image and more specific brand attributes that matter to you.

📌 Choose this if you want to reinforce or shift your brand identity.

Audience Attention

The Audience Attention template is designed to evaluate how well your campaign captures attention. It measures your campaign’s ability to stand out and spark interest from your audience, which is key when you want to drive initial engagement with your brand.

📌 Ideal in fast-paced or highly competitive environments.

Message Relevance

The Message Relevance template focuses on how clearly and effectively your message comes across. It helps you understand if your audience is grasping what you want to communicate and whether that message helps reinforce brand familiarity.

📌 Great for validating messaging or campaign claims.

Drive-to-Store

The Drive-to-Store template helps measure how well your campaign drives foot traffic to physical locations. It’s ideal for retail brands or food service chains with brick-and-mortar stores. If your objective is to connect your brand communication with real-world action, this template gives you the insights you need.

📌 Best for campaigns aiming to link communication with foot traffic.

Sales Generation

The Sales Generation template is built to assess how your campaign impacts purchase intent. It focuses on whether your messaging helps influence consumer decisions and encourages them to take action.

📌 Choose this if your goal is to understand the campaign’s role in driving sales.