Broadcasting framework

A broadcasting framework is a file that lists the specific websites and mobile applications chosen by our clients to broadcast their campaigns. This file, usually in CSV or XLS format, can be submitted during the “Exposure data” step, after you have set up your brand lift. It is then imported directly into our DSP (Demand Side Platform). By using a broadcasting framework, you ensure that Happydemics questionnaires are displayed on the selected placements, targeting people who are likely to have been exposed to your campaign.

How does it work?

When you provide a broadcasting framework, you indicate all the domains or apps where your campaign is or will be running. This allows for precise retargeting and helps optimize the relevance of your brand lift measurement.

Main use cases

The broadcasting framework is mainly used for the following media channels:

• Display

• In-game

• Online video

File format and requirements

Your file should be in CSV or XLS format, with columns typically including:

• URL: The domain or app where the campaign should be shown

• Category: The type of content (for example, Sports or General news)

Example of a broadcasting framework file:

URL	Category
https://www.espn.com/	Sports
https://bleacherreport.com/	Sports
https://www.si.com/	Sports
https://www.bbc.com/sport	Sports
...	...
https://www.cnn.com/	General news
https://www.nytimes.com/	General news
https://www.theguardian.com/	General news
https://www.reuters.com/	General news
...	...

How to submit your broadcasting framework

• Prepare your CSV or XLS file following the format above.

• Upload your file through the Happydemics dashboard as part of your campaign setup.

• Our team will import your selections into our DSP so that your questionnaires are delivered only on your specified placements.

If you need any help preparing or submitting your broadcasting framework, our support team is always here to guide you.